Episode 55: The “Blueprint” behind top-tier real estate in DFW with Justin Nimergood

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If you're in the
DFW market looking to buy or sell a home.

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We're talking with Justin Nimergood
of the Nimergood Estate Group.

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And this is going to be an exciting
conversation.

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Hey, I'm Nate Carver and welcome

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to Between Two Doors.

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Justin.

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Good morning. How are you?

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Good morning.

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Good afternoon.

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Actually,
I think now, but, Yeah, I didn't do well.

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Thank you so much for having me answer.

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Absolutely.

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On this episode of, Between Two Doors,

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we have an Arctic freeze outside.

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So, nobody knows what to do.

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What does that, Yeah.

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So stay off the road.

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So, hey, let's let's jump
right into Justin.

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We've got, we're going to talk about.

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So let's talk,
a little bit about your brand.

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And yeah,
let's start with your brand, with.

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Sure.

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So number good real estate,
which, you know, really, it was,

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I would say born as a seed of a thought,
over two decades ago.

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So even before I got into real estate,
there was only always a belief

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that I would get into real estate.

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And I knew I would brand it around
the number.

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Good.

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Name a because it's our family name,
but because no one else on the planet

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shares that name. Believe it or not, Nate.

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So we're the only, you know, 5 or 6 of us,
number

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goods are the only ones out there
that you'll see.

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I mean, the short, short story of it

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is my ancestors, you know,
which were Germanic, mostly Germanic.

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You know, I come from
lots of different walks of life.

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But when they came over to America, their
their name originally was Nimrod good,

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which is German,
and apparently it's German for never good.

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So I guess my ancestors
were really bad people.

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I don't know, but they came over here.

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And when they came to America,
they changed it to never.

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Good. So you're not going to find
any other names.

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Gets out there.
You may find some new recruits.

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Over in Germany, but that's about it.

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So, yeah,
we always knew we were going to brand it.

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Never good from,
from again a couple decades ago.

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Nice van.

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Neat.

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How long ago did, I guess?

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When did they come over to the US?

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Oh, gosh. Over.

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Probably over 60, 70 years ago. Now.

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I want to say it was in the 40s
right around then, so.

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Yeah. Yeah.

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So World war was going on
and they came over and.

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Yeah.

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Yeah.

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When did you.

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So when did you step into the real estate
space?

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Yeah, sure.

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So, you know, for me, quick
backstory is I, you know,

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I grew up, in Michigan,
or was born in Michigan, grew up in Texas.

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I say because I moved to Texas,
to the Southlake,

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kind of Dallas suburb area
when I was seven years old.

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Went to high school there, went to
college at University of Texas in Austin.

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And following college was kind of bouncing
around different spots

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for a couple of years there.

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I was working in corporate at the time,
helping with the basically

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partnership sales for a high tech company
called Cisco Systems.

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You may have heard of them.

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They're definitely a fortune 100 company.

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And I hit my glass ceiling, you know,
within a couple of years of being there.

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Candidly,
I was very successful, but definitely hit

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the glass ceiling pretty early on and knew
I needed to make a change.

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And that change just came to me like,

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you know, like a, like a flash of light.

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You know, one evening,
as I was kind of looking out at the sunset

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and I knew anything and everything
I wanted to do, you know, in the future,

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in order to have the freedom

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that I desired would have to be
entrepreneurial, in spirit.

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So I thought about, you know,
what was it that really made me take?

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And I really loved real estate,
you know, the concept of it alone.

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Just really got me jived.

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So, you know, back then, it was
it was just a thought,

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like I said, fast forward
a couple more years.

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I actually had started the company,
you know, never good real estate.

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And we kind of took on things from there.

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I actually started, if you can believe it
or not, though, on the finance side,

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you know, with Morgan Stanley,

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I was actually underwriting
commercial sized, jumbo loans.

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I started on the commercial side
in finance.

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Really quickly realized that I'm sure

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had to sit behind
a desk in a cubicle all day.

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So I made a switch to the sales side.

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And then eventually, got in or later on,
I should say

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residential real estate as well.

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So, you know, I've been in the space
for over 20 years now.

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It's been an amazing ride.

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But yeah, that's
that's how I got in there.

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There's just kind of sheer luck and fate

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and just honestly desire to be in a space
that really got me excited.

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Yeah, I could tell.

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And you've got so your team is
being brokered through Epic Realty.

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Correct.

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And in that time you've built

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your own team of realtors,

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and, that gives you an opportunity
to really dive deep

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into that entrepreneurial spirit
in, in what you're doing in DFW.

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Can you tell me a little bit about, I
guess, the team that you built around you?

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Yeah.

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I mean, early on,
it was obviously just me Inc..

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And never good real estate was,
you know, just me.

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But I quickly built the team.

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And, you know, I did it.

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By the way, just to clarify,
for our listeners out there, I did

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broker up with, Berkshire
Hathaway, pretty early on.

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So they were the first brokerage
I really fully joined.

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You know, loved it there.

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Great. Obviously.

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Very stable name, very stable business.

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You know, Warren
Buffett backed and all that.

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So we were building there

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for a while, built
a decently sized team there, but really,

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they were kind of an old school brokerage
and still kind of arm many.

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And how they approached the business
and how they approached team

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and team formation and whatnot,

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as I, advanced my career.

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And again, you know, this is many,
many years ago when I was in California,

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right, I started my real estate career
in California.

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I quickly realized that

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I had a lot of ambitions, in leadership.

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And then I didn't want any of those

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to be, really compressed
in any way, shape or form.

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So eventually, by again,
we'll call it a fate fateful event.

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I decided with my wife,
we decided that we wanted

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to move back to the, Dallas
Fort Worth area to be closer to family.

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You know, my family still lived
in the South Lake in Greater South Lake.

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Dallas, Fort Worth area.

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Her family, you know, she's Vietnamese.

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So her family's all over in Vietnam.

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So she doesn't
really have any family over here.

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So it just made sense as we were looking
to build a family of our own

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to move back to the Texas area.

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And that was a couple of years ago.

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I came out here, I switched brokerages

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from, Berkshire
Hathaway to England brokers,

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which is a very well known and established
international luxury brokerage.

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If you haven't heard of them,
look them up.

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That, I mean, they specialize in luxury.

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And luxury was really what I wanted
to focus on.

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And did
that and was with them for about a year.

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But again, kind of back to my early
on career decision to leave Cisco.

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You know, where I felt like
I had hit a glass ceiling?

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I kind of hit
the same glass ceiling there.

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You know,

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my mentor and good friend, candidly,

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was just in a place where didn't leave me
much opportunity for growth.

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So, after about a year of being there
and having tons of success, candidly,

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I decided

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I needed to move on to another brokerage
that had some more opportunities.

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You know, for me in the future.

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And so I obviously at that point
made the decision to move to epic.

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I've been there
for about a year and a half now,

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and it honestly was the best decision
I've ever made.

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It's been everything I had hoped for
and more in terms of a,

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a brokerage
that's really cultivating leaders

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and cultivating leaders
in a way that allows us to grow and build

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not only our brands, but build their brand
in a very synergistic way.

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I now have a team of over 50 agents,

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that I'm responsible for geographically
in the North Dallas area.

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And I've also recently started,

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and grown a high performance team

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that I started about a month ago
called Topgun team.

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And that's my my newest baby, so to speak.

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And I'm so proud of them
and what they're doing.

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And we chat for so far,
but we have some serious ambitions now.

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We're, we're looking to be
about $1 billion organization

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in the next five years.

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So we have serious
ambitions on Titan team.

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Wow. That's that's amazing.

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So from Cisco to leading teams

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and some very ambitious, goals
that y'all are

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hitting benchmarks towards,

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was there a moment that you saw

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something in you
that your wife already saw or knew,

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that you latched on to or she reinforced?

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Because you got success
and I know you didn't do that alone.

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I'm curious if she might have
seen something in you that,

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you know, makes you drive more.

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Well, yeah, I mean, I would say it,
but beside every, you know, every king

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and every, you know, successful
entrepreneurs, it's usually you'll find a,

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a wife or a partner
or spouse of some sort.

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She certainly did.

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And, you know, listen,
it's it's not been an easy ride.

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It's not been an easy road
in any way, shape or form.

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You know,
my current wife is not my first wife.

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I actually was previously married.

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So, you know, there was that that period
of my life when I would say, you know,

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that ultimately really pushed me forward,
though.

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Nate was just the belief, right.

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I think you'll find consistently with
every successful entrepreneur out there,

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they have a belief so strong that no one
can really rip that away from them.

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And I can remember being young, being ten,

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11 years old
and starting my first business.

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This is when eBay was just coming online,

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and I can remember
going through my parents attic,

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which just had all kinds of I wouldn't
call it junk, but all kinds of stuff in it

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and taking it to them, you know,
little things here and there, odds

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and ends,
taking it to them and saying, hey,

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if I sell this for you,
can I keep 50% of the profit from it?

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Right.

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And and doing that at a very young age.

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And then, you know,
I had a series of, of jobs

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through high school
and whatnot thereafter. But again,

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very early on I was entrepreneurial spirit
and I had a belief in myself.

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I knew even when I was at Cisco,
all saying

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that I was destined for bigger
and better things, you know?

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And so that belief is always carried
with me through my entire,

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my entire, work career,
if you will, my entire work history.

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So even beyond my wife
and I loved to give her a lot of credit,

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she is certainly the reason I'm

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having the success that I have
for the last couple of years, anyway.

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But if you go back 20 years again,
starting out in real estate, that was me.

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That was a belief that was, almost a,

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an undying belief that I could

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and would do amazing things in this
space and out in the world.

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And that's

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that is foundational to,
I guess, the triad of,

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what your brokerage

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champions is in it.

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Yeah, it really is.

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I mean, we have three cornerstones,
for number good real estate

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and really
as part of Top Gun team as well,

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because top Gun Team is obviously emulated
from a lot of the the foundations

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of never good real estate,
but its unrivaled expertise,

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its unmatched dedication
and its unwavering integrity.

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I mean, listen,
the name good is in my last name,

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so I better be good right?

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That's where the integrity piece comes in.

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00:12:52,400 --> 00:12:54,520
But dedication and expertise, right?

240
00:12:54,520 --> 00:12:57,400
If you're going to do anything in life,
do it.

241
00:12:57,400 --> 00:12:58,320
Do it full out.

242
00:12:58,320 --> 00:13:02,680
Do it full stop, full send 100%, 150%.

243
00:13:02,680 --> 00:13:05,160
Really all the time, all day, every day.

244
00:13:05,160 --> 00:13:07,000
And I'm a big believer in that.

245
00:13:07,000 --> 00:13:09,640
So you're not going to find me
doing anything half assed.

246
00:13:09,640 --> 00:13:10,720
That's not me.

247
00:13:10,720 --> 00:13:12,640
You know, if I'm going to do something,
I'm going to do it right.

248
00:13:12,640 --> 00:13:15,640
And so that's the brand
that we really represent.

249
00:13:15,720 --> 00:13:19,280
And right now, I mean, that's
why we're growing at the rate

250
00:13:19,280 --> 00:13:22,360
that we're growing
and why we have the ambitions that we do,

251
00:13:22,720 --> 00:13:26,280
because we know we have the right people
that share that common vision

252
00:13:26,280 --> 00:13:28,240
as well with us.

253
00:13:28,240 --> 00:13:29,000
Right.

254
00:13:29,000 --> 00:13:32,360
You know, a good name is better
than all the riches in the world.

255
00:13:32,360 --> 00:13:35,360
And and, you have definitely built

256
00:13:35,520 --> 00:13:39,280
your business brand around that and that,
and it shows.

257
00:13:39,280 --> 00:13:41,280
And, I've looked at the numbers.

258
00:13:41,280 --> 00:13:42,520
It's, what you do.

259
00:13:42,520 --> 00:13:44,640
The path to success. Thank you.

260
00:13:44,640 --> 00:13:46,120
I appreciate that.

261
00:13:46,120 --> 00:13:50,440
I want to see
y'all have more in more success. So

262
00:13:50,440 --> 00:13:56,400
so what are some of the non-negotiables,
of how y'all treat clients?

263
00:13:58,120 --> 00:14:00,680
Yeah, I mean, it's it's

264
00:14:00,680 --> 00:14:03,680
it comes back to those three
cornerstone values, but I would say

265
00:14:03,960 --> 00:14:07,400
the biggest ones are around
ethics and morals.

266
00:14:07,400 --> 00:14:11,840
And, you know, my dad used to say,
I'll just share this quick example,

267
00:14:12,240 --> 00:14:15,240
you know, of always having a North Star,

268
00:14:15,400 --> 00:14:18,120
always having a very strong moral compass.

269
00:14:18,120 --> 00:14:21,960
And so that's the biggest thing
I think that we're delivering on.

270
00:14:22,320 --> 00:14:24,240
It's a space, I have to be honest. Right.

271
00:14:24,240 --> 00:14:27,480
I've worked with some great agents and
I've worked with some not so great agents.

272
00:14:27,480 --> 00:14:31,920
And what's the difference is usually
that it's usually their integrity,

273
00:14:31,920 --> 00:14:36,760
their ethics, their morals, their values
are very strong with the great agents.

274
00:14:37,120 --> 00:14:40,120
And they're not as much
with some of the other agents.

275
00:14:40,320 --> 00:14:42,560
It also has to do with work ethic.

276
00:14:42,560 --> 00:14:45,880
Listen,
I mind going back to my grandfather, who

277
00:14:46,360 --> 00:14:48,400
unfortunately
I never had the pleasure of meeting.

278
00:14:48,400 --> 00:14:52,720
He died when I said he died
when my dad was 16 years old.

279
00:14:53,360 --> 00:14:56,880
But this man was a very successful
entrepreneur.

280
00:14:56,880 --> 00:15:00,360
He had a very successful construction
business up in Bay city, Michigan,

281
00:15:00,880 --> 00:15:03,920
and I can remember my dad
telling me stories about him growing up

282
00:15:04,240 --> 00:15:08,200
and how he was the type of man
that everyone loved doing business with.

283
00:15:09,160 --> 00:15:12,160
Everyone, you know,
he had all kinds of handshake agreements,

284
00:15:12,400 --> 00:15:15,280
but everyone trusted him
because he always delivered on what

285
00:15:15,280 --> 00:15:19,320
he said he was going to do and that, you
know, that's what my dad really told me.

286
00:15:19,320 --> 00:15:21,520
That's what being an immigrant is.

287
00:15:21,520 --> 00:15:24,760
So, I wanted to uphold
all of those values.

288
00:15:25,000 --> 00:15:27,760
Obviously,
I have promoted those across the team

289
00:15:27,760 --> 00:15:31,640
so that people know when you're dealing
with the top ten team, you're flying.

290
00:15:31,640 --> 00:15:34,640
You're literally flying
with the best of the best, right?

291
00:15:34,720 --> 00:15:36,640
And that's why
I don't take on every agent.

292
00:15:36,640 --> 00:15:38,760
I only take on the right agents.
To be honest.

293
00:15:38,760 --> 00:15:41,080
We're not looking for every agent.

294
00:15:41,080 --> 00:15:44,080
We're only looking for the right agents
and what we're building here.

295
00:15:47,000 --> 00:15:51,160
From your experience at Brookshire
Hathaway and Eagle

296
00:15:51,160 --> 00:15:55,240
Volkers, what might have
what are some in those seasons or lives?

297
00:15:55,240 --> 00:15:58,520
What were some key takeaways
that you think have really

298
00:15:59,080 --> 00:16:01,000
impacted you in your business?

299
00:16:02,640 --> 00:16:03,880
Well,

300
00:16:03,880 --> 00:16:09,280
I learned how to I learned
how to, be good being in line for things,

301
00:16:09,280 --> 00:16:13,080
you know, at both of those brokerages,
they're both huge, you know, brokerages

302
00:16:13,080 --> 00:16:16,400
larger than epic,
technically is currently right now,

303
00:16:16,400 --> 00:16:17,840
although I think at epic,

304
00:16:17,840 --> 00:16:21,760
we have aspirations to be larger
than both of them, probably even combined.

305
00:16:22,200 --> 00:16:23,720
But right now we're not.

306
00:16:23,720 --> 00:16:28,960
And so I learned how to navigate
very large, complex organizations.

307
00:16:28,960 --> 00:16:29,280
Right.

308
00:16:29,280 --> 00:16:32,280
Not much different than what I did
when I was at Cisco.

309
00:16:32,560 --> 00:16:34,280
And I think that was very important.

310
00:16:34,280 --> 00:16:35,880
And how to get things done.

311
00:16:35,880 --> 00:16:40,360
I learned how to build a brand
within a brand that's also very important.

312
00:16:40,640 --> 00:16:43,560
Berkshire Hathaway, everyone's
heard of them.

313
00:16:43,560 --> 00:16:46,000
Not many people have heard of
good real estate.

314
00:16:46,000 --> 00:16:46,600
Not yet.

315
00:16:46,600 --> 00:16:48,120
Not at least globally.

316
00:16:48,120 --> 00:16:49,960
But you still had to build your own brand.

317
00:16:49,960 --> 00:16:51,120
And if you look at all the great

318
00:16:51,120 --> 00:16:54,640
agents out there in the marketplace,
they've all built some sort of brand

319
00:16:54,880 --> 00:16:55,960
that is

320
00:16:55,960 --> 00:16:59,640
maybe connected to their brokerage,
but separate from the brokerage as well.

321
00:17:00,080 --> 00:17:01,800
So I learned how to do that.

322
00:17:01,800 --> 00:17:05,200
And then the third thing I learned
how to do is I just learned how to learn,

323
00:17:05,680 --> 00:17:09,160
learn
how to take everything in around you.

324
00:17:09,160 --> 00:17:09,560
Right.

325
00:17:09,560 --> 00:17:11,440
I had some amazing mentors

326
00:17:11,440 --> 00:17:14,800
at both of those companies,
Berkshire and England brokers.

327
00:17:15,400 --> 00:17:18,880
And it's funny
because the blueprint for success

328
00:17:18,880 --> 00:17:24,040
that I now teach my team, my
especially my Top Gun team, is a blueprint

329
00:17:24,160 --> 00:17:27,720
that's been a compilation of things
that I've learned through my career

330
00:17:27,720 --> 00:17:30,120
from the mentors that I've had. Right.

331
00:17:30,120 --> 00:17:34,960
One one example of that is I didn't,
you know, until up until a couple of years

332
00:17:34,960 --> 00:17:38,400
ago, I, you know, I didn't know what
a Zillow Premier lead was.

333
00:17:38,520 --> 00:17:39,400
Right.

334
00:17:39,400 --> 00:17:42,400
And here I was working with
a, you know, a gentleman

335
00:17:42,400 --> 00:17:45,880
that was doing 30 or 40 or $50 million
a year personally

336
00:17:45,880 --> 00:17:49,960
in production, a year as an agent himself,
not including his team.

337
00:17:50,440 --> 00:17:53,640
And I wanted to understand
how he was doing that.

338
00:17:53,640 --> 00:17:54,880
So I dug into him.

339
00:17:54,880 --> 00:17:57,880
I really asked all the tough questions,
all the questions

340
00:17:57,880 --> 00:18:00,760
that really round things out
so you can know things intimately.

341
00:18:00,760 --> 00:18:03,760
And one of the key things to his success
story

342
00:18:04,240 --> 00:18:08,800
was how he was heavily
invested into Zillow Premier leads.

343
00:18:09,560 --> 00:18:12,560
And while I know that root
market is not for everyone,

344
00:18:12,920 --> 00:18:15,760
it was something that I learned enough
about

345
00:18:15,760 --> 00:18:17,880
that I was willing to give it a shot,

346
00:18:17,880 --> 00:18:21,480
and I remember I tried it
when I initially several years ago,

347
00:18:21,480 --> 00:18:24,480
I tried it with $500 and month one

348
00:18:24,640 --> 00:18:27,440
$500, which isn't really shit, by the way,

349
00:18:27,440 --> 00:18:30,440
when you're spending with Zillow,
that's not much of anything,

350
00:18:30,800 --> 00:18:34,960
but I try with $500
and it was in some really tough zip codes.

351
00:18:34,960 --> 00:18:35,680
I'll be honest,

352
00:18:35,680 --> 00:18:38,680
these zip codes are not the kind of zip
code you want to go to at night.

353
00:18:39,040 --> 00:18:39,880
Okay?

354
00:18:39,880 --> 00:18:42,520
And I got kind of lucky,

355
00:18:42,520 --> 00:18:46,960
and I made a couple of sales,
you know, within about, 30 to 60 days.

356
00:18:47,840 --> 00:18:49,000
And I got that first sale.

357
00:18:49,000 --> 00:18:50,360
And what did I do?

358
00:18:50,360 --> 00:18:53,440
I didn't just say who and good with it

359
00:18:53,440 --> 00:18:57,440
and keep going at the same clip,
I reinvest it back into my business.

360
00:18:57,760 --> 00:18:59,680
I took those things and I reinvested it

361
00:18:59,680 --> 00:19:03,040
back into my business,
largely back into the Zillow spend.

362
00:19:03,440 --> 00:19:06,240
And I just kept moving up the ladder
from there.

363
00:19:06,240 --> 00:19:09,640
And now, you know, I spend a good amount
every month, you know,

364
00:19:09,640 --> 00:19:13,400
somewhere between 20 and 20
5KA month in Zillow ads.

365
00:19:13,400 --> 00:19:16,720
That's only one component
of my advertising strategy, by the way.

366
00:19:17,560 --> 00:19:20,600
But that's obviously yielding
some significant results

367
00:19:20,600 --> 00:19:23,360
because I wouldn't keep spending
if I was making it back.

368
00:19:23,360 --> 00:19:26,400
So, I'd say that was really important
to me.

369
00:19:26,600 --> 00:19:29,800
I'd say the other piece is building
your brand

370
00:19:29,800 --> 00:19:32,640
authority, as an expert authority.

371
00:19:32,640 --> 00:19:34,480
Really? In the marketplace.

372
00:19:34,480 --> 00:19:39,600
And so that's when I went back to some of
my humble roots of, you know, podcasting.

373
00:19:39,600 --> 00:19:41,920
Right.
And we're obviously having a podcast here.

374
00:19:41,920 --> 00:19:45,600
I have my own podcast two called
the Real Estate Rockstars Podcast.

375
00:19:45,600 --> 00:19:46,240
Right.

376
00:19:46,240 --> 00:19:49,400
And I think starting that
and getting that going

377
00:19:49,680 --> 00:19:53,040
has also been,
transformational for my business.

378
00:19:53,120 --> 00:19:57,000
As we look for my people,
all they got to do is Google your name

379
00:19:57,280 --> 00:19:58,720
and they're going to find all kinds
of stuff,

380
00:19:58,720 --> 00:20:02,200
the digital footprint that they, you know,
everyone talks about, it's real.

381
00:20:02,560 --> 00:20:03,280
It's out there.

382
00:20:03,280 --> 00:20:07,720
So now when people Google Justin Goode's
name, they're going to steal,

383
00:20:07,960 --> 00:20:11,440
you know, recorded over $1 billion
in sales.

384
00:20:11,760 --> 00:20:15,520
Podcast host you know
they're going to see lots of good things.

385
00:20:15,520 --> 00:20:17,520
I think that people make people

386
00:20:17,520 --> 00:20:21,120
feel comfortable and working with me,
maybe even beyond comfortable to excited.

387
00:20:21,480 --> 00:20:22,560
And that's where you want to be.

388
00:20:22,560 --> 00:20:25,560
So it's kind of a combination of all
those things need to be honest.

389
00:20:26,520 --> 00:20:27,240
Absolutely.

390
00:20:27,240 --> 00:20:30,400
Yeah. You're putting out a lot of content.

391
00:20:30,400 --> 00:20:33,920
And, you know, our industry, real estate,

392
00:20:34,800 --> 00:20:39,440
you know, on the lending side, on the on
the real estate, real estate side,

393
00:20:40,000 --> 00:20:42,600
certainly, you know, it's relational

394
00:20:42,600 --> 00:20:47,720
and but if you know somebody
and I don't know, California

395
00:20:47,720 --> 00:20:52,040
is looking to move to North Texas,
they don't have any relationships.

396
00:20:52,360 --> 00:20:56,440
And, you know, we're just not it's likely
they're not gonna have a relationship

397
00:20:56,440 --> 00:20:58,120
with the real estate agent in North Texas.

398
00:20:58,120 --> 00:21:01,960
And so so they're going to
they're going to go to Google.

399
00:21:01,960 --> 00:21:05,920
They're going to ask their chat
bot and say, hey, who, who,

400
00:21:06,000 --> 00:21:09,080
who can you recommend or introduce me to?

401
00:21:09,960 --> 00:21:14,640
And you've got a footprint out there
that they can find you

402
00:21:14,800 --> 00:21:18,800
and, and start learning you
and warming up to you.

403
00:21:18,800 --> 00:21:23,680
And it's you know, those aren't
by the time they, they make a call to you

404
00:21:23,680 --> 00:21:28,480
or you reach out to them,
there's it's not a cold experience.

405
00:21:28,480 --> 00:21:29,560
It's not a cold call.

406
00:21:29,560 --> 00:21:32,080
It's, it's a, it's a personal call in.

407
00:21:33,280 --> 00:21:33,840
You're doing

408
00:21:33,840 --> 00:21:38,200
your your you your team your doing
the right things to get out in front of,

409
00:21:38,320 --> 00:21:41,920
future homeowners or,
or current homeowners for that matter.

410
00:21:42,520 --> 00:21:45,400
Well, I, I appreciate it,
and we certainly hope so.

411
00:21:45,400 --> 00:21:47,000
Right. We're out there doing something.

412
00:21:47,000 --> 00:21:50,800
We're we're doing activities
that I like to say

413
00:21:50,800 --> 00:21:54,160
are cGAS,
which is commission generating activities.

414
00:21:54,160 --> 00:21:56,920
And that's that's really
what we're trying to focus on.

415
00:21:56,920 --> 00:21:59,760
I mean, at the core of it,
we're here to help people.

416
00:21:59,760 --> 00:22:01,880
And if you help enough people

417
00:22:01,880 --> 00:22:04,520
and it's like Jim
Rohn says, you'll have all the riches,

418
00:22:04,520 --> 00:22:07,480
everything that you ever wanted, right,
by having any people.

419
00:22:07,480 --> 00:22:10,480
So that's really what
we're in the business of doing now.

420
00:22:12,400 --> 00:22:12,760
Nice.

421
00:22:12,760 --> 00:22:15,760
With your with your Top Gun team,

422
00:22:16,360 --> 00:22:19,440
you're coaching them personally?

423
00:22:20,440 --> 00:22:21,840
Yes. And

424
00:22:21,840 --> 00:22:25,720
helping them grow their vocal business,
if you will.

425
00:22:25,840 --> 00:22:30,520
And tell me, I guess tell me a little bit
about what's what's attracting

426
00:22:31,080 --> 00:22:34,080
realtors to your Top Gun team.

427
00:22:35,680 --> 00:22:37,560
Desire to be a top performer.

428
00:22:37,560 --> 00:22:41,840
I mean, put simply,
so I've coached several different teams

429
00:22:41,840 --> 00:22:46,120
in my career before, and,
you know, as I mentioned,

430
00:22:46,120 --> 00:22:49,760
I do have what's called an area
team at epic that I'm responsible for.

431
00:22:49,760 --> 00:22:52,920
But this is a mixture of agents
that some that are part time, some

432
00:22:52,920 --> 00:22:54,280
that are full time,

433
00:22:54,280 --> 00:22:57,480
you know, some that want to do a bunch of,
you know, deals a year.

434
00:22:57,520 --> 00:23:00,200
Some of that really are okay
with doing 1 or 2.

435
00:23:00,200 --> 00:23:05,160
And I noticed the gap, deficiency
not only in the market but at epic,

436
00:23:05,520 --> 00:23:09,560
I will say with, high performance,
teams.

437
00:23:09,560 --> 00:23:10,080
Right.

438
00:23:10,080 --> 00:23:14,040
Having a high like a truly high
performance, high octane team

439
00:23:14,040 --> 00:23:19,040
that's out there doing serious volume,
sale in your sales volume every year.

440
00:23:19,600 --> 00:23:22,840
And I knew I had to fill that gap.

441
00:23:22,840 --> 00:23:24,760
So really, the first year

442
00:23:24,760 --> 00:23:27,800
that I was at epic,
I was really just evaluating and

443
00:23:27,800 --> 00:23:31,400
assessing the different programs,
the different benefits that epic has.

444
00:23:31,400 --> 00:23:32,920
And we have a ton of them, by the way.

445
00:23:32,920 --> 00:23:35,920
We have over a hundred benefits,
if you can believe it at epic.

446
00:23:36,320 --> 00:23:39,520
But even with over 100 benefits,
we still have some

447
00:23:39,520 --> 00:23:42,960
some things that are missing
that are lacking from a

448
00:23:44,080 --> 00:23:45,160
high performance team that

449
00:23:45,160 --> 00:23:48,160
in my opinion,
a high performance team would have.

450
00:23:48,160 --> 00:23:51,800
And so what I did is I took that year,
I really studied the market,

451
00:23:51,800 --> 00:23:53,280
I really studied epic.

452
00:23:53,280 --> 00:23:55,960
I understood where the deficiencies were.

453
00:23:55,960 --> 00:23:59,000
And then what I did was
I started getting to work on, I'm

454
00:23:59,000 --> 00:24:03,720
going to put the best benefits
package together for this high performance

455
00:24:03,720 --> 00:24:07,160
team on the market,
not only at epic, but on the market.

456
00:24:07,600 --> 00:24:11,880
And now, Nate, I kid you not, you know,
I would put our benefit package on

457
00:24:12,080 --> 00:24:15,760
top down team up against anyone's benefit
package out there in the market today.

458
00:24:16,120 --> 00:24:21,680
We have not only, you know, everything
from a licensed TSC and consistent

459
00:24:21,680 --> 00:24:25,880
lead flow, you know, coming in with high,
high quality, high intent leads.

460
00:24:26,280 --> 00:24:30,040
But we also partnered with a, I company

461
00:24:30,400 --> 00:24:33,640
that helps us do some of the land

462
00:24:33,640 --> 00:24:38,920
and expand outbound calling into our leads
so that my agents aren't,

463
00:24:39,280 --> 00:24:42,040
you know, wasting,
I hate, say, by wasting a bunch of time

464
00:24:42,040 --> 00:24:45,480
calling through leads of cold,
you know, cold calls.

465
00:24:45,480 --> 00:24:46,640
Very cold. Cold.

466
00:24:46,640 --> 00:24:47,800
This leads,

467
00:24:47,800 --> 00:24:51,280
they're actually focused on the leads
that are actually going to generate,

468
00:24:51,520 --> 00:24:55,800
you know, revenue, generate income
for them on a daily and weekly basis.

469
00:24:56,160 --> 00:24:57,720
As an example.

470
00:24:57,720 --> 00:24:59,720
And that's just some of the many things.

471
00:24:59,720 --> 00:25:04,360
Podcasting, by the way, podcasting
is a benefit for everyone on top one team.

472
00:25:04,640 --> 00:25:07,840
We have a media production company
that we have partner with

473
00:25:08,200 --> 00:25:11,920
that helps produce
these high quality podcasts that we do.

474
00:25:12,840 --> 00:25:15,280
And every team member has access to that

475
00:25:16,480 --> 00:25:17,640
as part of their benefits.

476
00:25:17,640 --> 00:25:22,120
So again, I'm confident I'll put
our benefit package up against anyone's.

477
00:25:22,360 --> 00:25:27,240
We have an extremely, well-rounded and,
fantastic benefit package.

478
00:25:27,480 --> 00:25:30,040
And what that does is it attracts
the right people,

479
00:25:30,040 --> 00:25:33,160
the people that are serious,
that want to do serious business.

480
00:25:33,360 --> 00:25:33,640
Right.

481
00:25:33,640 --> 00:25:36,400
They're not looking to do
a couple deals in a year.

482
00:25:36,400 --> 00:25:40,880
They want to do ten, $20 million a year,
like a true top performer willing.

483
00:25:41,160 --> 00:25:43,800
And so that's
what I think is really unique about us.

484
00:25:43,800 --> 00:25:46,440
I talk to my team right now.

485
00:25:46,440 --> 00:25:48,680
What a

486
00:25:48,680 --> 00:25:50,400
what is a top performer?

487
00:25:50,400 --> 00:25:55,400
How does that translate
to a homeowner, Scott, to sell their house

488
00:25:56,000 --> 00:25:59,200
and or someone
that is looking to buy their home?

489
00:26:00,800 --> 00:26:03,000
So on this on the sell side,

490
00:26:03,000 --> 00:26:08,400
I will tell you most average agents,
they will charge 6%, right?

491
00:26:08,440 --> 00:26:10,040
They'll charge 6%.

492
00:26:10,040 --> 00:26:12,240
They will put your home on the market.

493
00:26:12,240 --> 00:26:14,920
They'll do kind of the based minimum
things.

494
00:26:14,920 --> 00:26:15,840
They'll have a sign in.

495
00:26:15,840 --> 00:26:18,480
They are
my dad is going to be that nice of a sign.

496
00:26:18,480 --> 00:26:18,960
You know,

497
00:26:18,960 --> 00:26:22,680
they might do a little bit of social media
marketing for it, but that's about it.

498
00:26:22,720 --> 00:26:23,720
Basically what they're doing

499
00:26:23,720 --> 00:26:27,680
is you're paying them to list your home
on the MLS and across all the, the,

500
00:26:27,680 --> 00:26:30,880
the websites
that, get castigated by the MLS,

501
00:26:31,680 --> 00:26:35,680
our team and the way we approach
the market for sales is we're going

502
00:26:35,680 --> 00:26:39,080
to do all the other little things
that most agents won't.

503
00:26:39,800 --> 00:26:43,240
We're going to charge more for it
because of it, because we're worth it,

504
00:26:43,680 --> 00:26:47,120
and we're going to do things
smart in a smart way.

505
00:26:47,440 --> 00:26:50,280
For example, we will require that all

506
00:26:50,280 --> 00:26:53,560
our seller clients get a upfront appraisal

507
00:26:53,800 --> 00:26:57,680
and get an upfront inspection
on their home before we go on the market,

508
00:26:58,200 --> 00:27:00,200
we want to know exactly what
what's going on with their home.

509
00:27:00,200 --> 00:27:01,840
So there's no surprises.

510
00:27:01,840 --> 00:27:06,440
I can't tell you how many deals
I've seen fall apart, Nate, because the

511
00:27:06,440 --> 00:27:10,120
the sales agent didn't do those things
and they get to the juncture

512
00:27:10,120 --> 00:27:13,720
in the deal where they have to get
it appraised and it doesn't appraise.

513
00:27:13,720 --> 00:27:14,960
And guess what?

514
00:27:14,960 --> 00:27:16,160
The whole deal falls apart.

515
00:27:16,160 --> 00:27:18,640
Or the inspection
from the back. Atrocious.

516
00:27:18,640 --> 00:27:22,400
And it's too costly for them
to fix in a short period of time.

517
00:27:22,880 --> 00:27:24,160
So the deal falls apart.

518
00:27:24,160 --> 00:27:25,840
We do both of those things.

519
00:27:25,840 --> 00:27:32,200
The other thing that we do is
we we really aggressively sell and promote

520
00:27:32,200 --> 00:27:36,280
this listing out in the marketplace,
and the way we do that is by getting it

521
00:27:36,320 --> 00:27:40,360
in the hands of all the people
that have the both at Mars, those brokers

522
00:27:40,360 --> 00:27:43,600
and those agents that are the top agents
or brokers in that area.

523
00:27:44,200 --> 00:27:47,120
Those are the ones that we get it
on their radar,

524
00:27:47,120 --> 00:27:51,000
and we usually do that
with some sort of broker agent,

525
00:27:51,000 --> 00:27:54,720
preview event before we even go on market,
before we go live.

526
00:27:55,160 --> 00:27:56,120
And that's an opportunity

527
00:27:56,120 --> 00:27:59,640
not only to mix and mingle
with the best top agents in that area,

528
00:28:00,040 --> 00:28:03,040
but it's a great opportunity
for that last bit of feedback

529
00:28:03,040 --> 00:28:07,080
that you need about that property,
something that the market is seeing

530
00:28:07,360 --> 00:28:09,760
that maybe you didn't see.
That's a blind spot.

531
00:28:09,760 --> 00:28:12,560
You take good note of it
and then you apply it.

532
00:28:12,560 --> 00:28:13,400
Right.

533
00:28:13,400 --> 00:28:15,200
I'll give you a quick example.

534
00:28:15,200 --> 00:28:18,880
I have a listing that's actually
going on in the market this Wednesday.

535
00:28:19,360 --> 00:28:23,160
And when we had our broker
agent preview event a couple of weeks ago,

536
00:28:23,320 --> 00:28:27,880
one of the pieces of feedback we got was,
hey, the landscaping is a little rough.

537
00:28:27,880 --> 00:28:29,440
It could use a little touch up.

538
00:28:29,440 --> 00:28:33,400
One of the agents had just throw a little
mulch in there, live in it right up.

539
00:28:33,800 --> 00:28:35,920
So we did. We threw some mulch in there.

540
00:28:35,920 --> 00:28:39,560
We've had some private showings since then
and those private showings

541
00:28:39,560 --> 00:28:40,920
have gone outstanding.

542
00:28:40,920 --> 00:28:44,040
The you know, they've just gone
top notch, right?

543
00:28:44,040 --> 00:28:48,160
In fact, we're probably going to get
at least a pre listing offer by tomorrow

544
00:28:48,280 --> 00:28:49,520
because of that.

545
00:28:49,520 --> 00:28:52,280
Would have never known that if we didn't
we didn't take those steps.

546
00:28:52,280 --> 00:28:55,080
So we're doing all that
on the listing side.

547
00:28:55,080 --> 00:28:59,560
On the buy side
we do thorough market analysis.

548
00:28:59,560 --> 00:29:02,560
We do thorough you know comp analysis.

549
00:29:02,560 --> 00:29:05,240
You know that's 5060 page reports.

550
00:29:05,240 --> 00:29:08,160
And I'm not saying that, you know,
the buyers actually might read it all.

551
00:29:08,160 --> 00:29:09,520
But we do offer them.

552
00:29:09,520 --> 00:29:12,200
We're going to make sure we're prepared
and they're prepared.

553
00:29:12,200 --> 00:29:15,400
We're going to make sure that we negotiate
every last little thing,

554
00:29:15,880 --> 00:29:19,280
you know, every, bidding war situation.

555
00:29:19,520 --> 00:29:22,520
We're more equipped to win. Right.

556
00:29:22,920 --> 00:29:26,200
I just help some of my new
first time home buyers.

557
00:29:26,560 --> 00:29:28,240
Just last week,

558
00:29:28,240 --> 00:29:32,160
buy and win their first home
in a completely competitive situation.

559
00:29:32,440 --> 00:29:35,560
But because they follow the blueprint
that we have, right.

560
00:29:36,040 --> 00:29:37,480
You know, we were able to eliminate

561
00:29:37,480 --> 00:29:40,480
all the obstacles from the way
our offer was perceived.

562
00:29:40,600 --> 00:29:43,680
And as a result, our offer
was the best offer and we won the deal.

563
00:29:43,680 --> 00:29:47,080
So those are things you're going to get
on both sides of the house with this,

564
00:29:47,440 --> 00:29:49,760
that you're
just not going to get everywhere else.

565
00:29:49,760 --> 00:29:50,160
And that's

566
00:29:50,160 --> 00:29:54,960
what working with a top realtor,
a top agent, a top performer, if you will.

567
00:29:55,280 --> 00:29:56,560
That's what that looks like.

568
00:29:56,560 --> 00:30:00,040
It means winning more deals,
getting better deals on the buy side,

569
00:30:00,120 --> 00:30:02,520
right on the sale side,
getting top dollar.

570
00:30:02,520 --> 00:30:05,440
But when you get top dollar,
it's not a straight line.

571
00:30:05,440 --> 00:30:07,720
There's a lot of little things
that you got to do in between there.

572
00:30:08,840 --> 00:30:10,160
Wow. Yeah.

573
00:30:10,160 --> 00:30:15,280
As a as a lender I'm always
I mean the hat I wear is the lending hat.

574
00:30:15,280 --> 00:30:19,160
And so I always talk to clients

575
00:30:19,160 --> 00:30:24,520
about getting them qualified up
front in terms of lending.

576
00:30:24,520 --> 00:30:27,560
I'm thinking in terms
of saving tens of thousands of dollars.

577
00:30:28,120 --> 00:30:29,080
And how you do that.

578
00:30:29,080 --> 00:30:32,160
Put together
a good loan up front with qualifiers,

579
00:30:32,400 --> 00:30:35,320
identifying, you know,
any potential red flags or what have you.

580
00:30:35,320 --> 00:30:37,240
So there's that side of the equation.

581
00:30:37,240 --> 00:30:42,760
But on the on the realtor side,
the value that you bring to someone

582
00:30:42,760 --> 00:30:46,640
looking to sell a home or buy
a home is extensive.

583
00:30:47,200 --> 00:30:50,200
In, you know, North Texas, you know,

584
00:30:50,440 --> 00:30:54,480
average price for a home is,
you know, a third of $1 million and up,

585
00:30:56,200 --> 00:30:56,680
you know,

586
00:30:56,680 --> 00:31:00,240
you know, generally, you know,
I'm doing a half million dollar loans

587
00:31:00,520 --> 00:31:04,120
and I'm like, you know,
have million dollars on the line here.

588
00:31:04,120 --> 00:31:08,440
Let's let's really make sure
we're not throwing money away

589
00:31:08,440 --> 00:31:11,960
and, and resources and you're doing.

590
00:31:12,080 --> 00:31:12,440
Yeah.

591
00:31:12,440 --> 00:31:15,440
You bring
and you're bringing the value to the,

592
00:31:16,120 --> 00:31:19,800
to those, those homeowners and those
people that are looking to, to buy a home.

593
00:31:20,480 --> 00:31:23,840
But far and above

594
00:31:24,440 --> 00:31:28,680
the one off real estate agent
that closes one a year in or,

595
00:31:28,680 --> 00:31:33,240
you know, the, the single digits, it's
just there's a, there's a it's dramatic.

596
00:31:33,720 --> 00:31:37,120
What y'all are able to do,
We're proud of it.

597
00:31:37,120 --> 00:31:39,560
And we want to
we want to be a value additive. Right.

598
00:31:39,560 --> 00:31:42,000
If we're not value additive,
it doesn't make sense for clients

599
00:31:42,000 --> 00:31:44,720
to work with us,
especially the rates we charge.

600
00:31:44,720 --> 00:31:47,720
You know, their top tier rates,
but they're worth it.

601
00:31:47,920 --> 00:31:49,160
Yeah.

602
00:31:49,160 --> 00:31:53,840
So the market,
the market you work in in Texas.

603
00:31:54,160 --> 00:31:55,040
California.

604
00:31:56,600 --> 00:32:01,120
Or what patterns are you seeing from the

605
00:32:01,120 --> 00:32:04,120
the Californians
that are about to become Texans?

606
00:32:05,480 --> 00:32:09,360
I think one interesting one
that I've really seen,

607
00:32:09,480 --> 00:32:13,520
evolve over the last year
or so is the emergence of master

608
00:32:13,520 --> 00:32:16,680
plan communities
really across the DFW metroplex.

609
00:32:17,080 --> 00:32:19,920
So I can remember 20 plus years ago,

610
00:32:19,920 --> 00:32:23,240
I mean, there was nothing like a master
planned community out here.

611
00:32:23,600 --> 00:32:25,400
You know, you have what you have.

612
00:32:25,400 --> 00:32:26,920
You have a lot of local

613
00:32:26,920 --> 00:32:30,160
mom and pop stores,
and you still have some of that out here.

614
00:32:30,160 --> 00:32:31,840
We haven't totally lost that.

615
00:32:31,840 --> 00:32:34,480
But I think you're seeing this evolution
of master plan community

616
00:32:34,480 --> 00:32:37,480
has become really come,
come to the forefront.

617
00:32:37,520 --> 00:32:41,200
Communities like Frisco in particular
and some other cities,

618
00:32:41,480 --> 00:32:44,480
they really are leaning into this
master plan community concept.

619
00:32:44,840 --> 00:32:50,360
And I you know, I'll admit it's it's
largely borne from newer areas like, you

620
00:32:50,360 --> 00:32:54,480
know, the West Coast obviously was settled
kind of last as you look at America.

621
00:32:54,520 --> 00:32:54,720
Right?

622
00:32:54,720 --> 00:32:57,720
Everyone kind of kept going west
and it was settled last.

623
00:32:57,880 --> 00:32:59,480
So it's the newest, newest, right.

624
00:32:59,480 --> 00:33:02,160
So it has some of the newest trends to it.

625
00:33:02,160 --> 00:33:03,360
That's number one.

626
00:33:03,360 --> 00:33:07,040
I think number two you're seeing
is the true

627
00:33:07,040 --> 00:33:10,960
emergence
and stability of luxury developments.

628
00:33:10,960 --> 00:33:15,760
To again, you look at just
we'll say Orange County where

629
00:33:15,760 --> 00:33:20,240
I really focus my efforts in in California
and where I lived for so many years.

630
00:33:20,800 --> 00:33:23,000
That's a luxury community down there.

631
00:33:23,000 --> 00:33:28,240
You know, you're you're a lot of times,
either oceanfront or ocean view,

632
00:33:28,560 --> 00:33:32,080
you know, you're selling
you're selling a lifestyle.

633
00:33:32,440 --> 00:33:35,080
And I think now what I'm seeing in Dallas

634
00:33:35,080 --> 00:33:38,080
Fort Worth is you're still selling
your lifestyle out here.

635
00:33:38,280 --> 00:33:39,480
It used to be a just a home.

636
00:33:39,480 --> 00:33:41,680
But you're selling a lifestyle now, right?

637
00:33:41,680 --> 00:33:42,600
You look at it especially.

638
00:33:42,600 --> 00:33:44,360
You go closer to downtown.

639
00:33:44,360 --> 00:33:47,640
Now, some of those districts,
some of those neighborhoods,

640
00:33:48,160 --> 00:33:51,960
you know, there's micro nuances,
but you're selling that particular

641
00:33:51,960 --> 00:33:54,960
lifestyle right uptown versus,

642
00:33:54,960 --> 00:33:57,800
Bishop Arts District and whatnot.

643
00:33:57,800 --> 00:34:00,560
Some interesting stuff going on out there,
you know?

644
00:34:00,560 --> 00:34:01,600
Same with Frisco.

645
00:34:01,600 --> 00:34:05,360
And again, many communities
in North Dallas as well, right?

646
00:34:05,680 --> 00:34:07,720
Yeah, just right down the street from me.

647
00:34:07,720 --> 00:34:09,760
They're building a lake and it's.

648
00:34:09,760 --> 00:34:11,000
There you go, man.

649
00:34:11,000 --> 00:34:15,040
Manmade Lake is built around
a manmade light pool.

650
00:34:15,160 --> 00:34:17,400
I mean, it's it's gorgeous, you know, like

651
00:34:18,520 --> 00:34:20,080
it's resort living.

652
00:34:20,080 --> 00:34:20,960
It really is.

653
00:34:20,960 --> 00:34:25,000
I mean, I would put once it's finished,
I would put that up against any resort

654
00:34:25,040 --> 00:34:27,760
in, there are phenomenal.

655
00:34:27,760 --> 00:34:30,880
You know, they're they are, they are

656
00:34:31,920 --> 00:34:33,240
there's and that's just one of them.

657
00:34:33,240 --> 00:34:35,920
There's, there's a bunch of them.

658
00:34:35,920 --> 00:34:39,400
Tell me, what what are some of the,
some of the

659
00:34:39,680 --> 00:34:42,760
maybe 1 or 3 mistakes
you're seeing people making

660
00:34:42,760 --> 00:34:47,280
if they're relocating. To,

661
00:34:48,320 --> 00:34:51,760
I think they're underestimating how,

662
00:34:52,320 --> 00:34:56,160
expensive
it could be to relocate out here.

663
00:34:56,520 --> 00:34:59,520
You know, I have a lot of people
from California, obviously,

664
00:34:59,520 --> 00:35:03,000
and I get a lot of people from New York
and Chicago as well, for whatever reason,

665
00:35:03,400 --> 00:35:05,440
that are looking to relocate out here.

666
00:35:05,440 --> 00:35:08,920
And I think they think Texas
is this cheap place.

667
00:35:09,240 --> 00:35:10,360
But they have to realize

668
00:35:10,360 --> 00:35:14,280
we've seen this emergence,
a surge of growth in the recent years.

669
00:35:14,560 --> 00:35:17,680
And so we're kind of at parity
with a lot of the more

670
00:35:17,680 --> 00:35:20,680
expensive cost centers across the US.

671
00:35:20,720 --> 00:35:24,920
You know, the New Yorks,
the Chicagos, the Bostons, the Miamis

672
00:35:25,240 --> 00:35:28,120
of course, Southern California
and Northern California.

673
00:35:28,120 --> 00:35:29,600
So I think that's number one.

674
00:35:29,600 --> 00:35:33,960
Number two, I think you're seeing people,

675
00:35:35,200 --> 00:35:39,160
who really not were not prepared.

676
00:35:39,160 --> 00:35:42,720
Like I had a, a buyer, couple family,

677
00:35:43,240 --> 00:35:46,240
for the difference in lifestyle out here.

678
00:35:46,840 --> 00:35:49,480
We have to drive by here
in the Dallas-Fort worth.

679
00:35:49,480 --> 00:35:51,480
There's not really a transit system.

680
00:35:51,480 --> 00:35:53,440
So again, perfect example.

681
00:35:53,440 --> 00:35:56,440
I had this lovely couple from Chicago.

682
00:35:56,440 --> 00:35:59,880
They came out here for a housewarming,
you know, tour, right?

683
00:35:59,920 --> 00:36:01,520
Weekend, if you will.

684
00:36:01,520 --> 00:36:02,760
And they weren't able

685
00:36:02,760 --> 00:36:06,680
to settle on anything
because the the delta the difference from,

686
00:36:06,680 --> 00:36:11,040
you know, public transit versus,
you know, having to drive everywhere.

687
00:36:11,200 --> 00:36:14,200
And some of those little nuances
was too great for them.

688
00:36:14,360 --> 00:36:16,120
So I'd say that's number two.

689
00:36:16,120 --> 00:36:19,760
And I'd say number three is,

690
00:36:19,760 --> 00:36:22,840
just how expansive our metroplex is.

691
00:36:23,120 --> 00:36:27,160
You know, if you look at Dallas-Fort
worth from and, and we're basically as big

692
00:36:27,160 --> 00:36:31,840
as LA or any of these other large
metro areas, believe it or not. No.

693
00:36:31,840 --> 00:36:36,160
Now, I think we're considered the third
or fourth largest metro

694
00:36:36,160 --> 00:36:37,120
in the whole country.

695
00:36:37,120 --> 00:36:37,960
If I'm not mistaken.

696
00:36:37,960 --> 00:36:43,520
So again, I think they underestimate
how large our metro is and how vast it is.

697
00:36:43,520 --> 00:36:46,280
Right? It's a large, big metro area.

698
00:36:48,000 --> 00:36:50,360
It is a lot of opportunity.

699
00:36:50,360 --> 00:36:53,960
I want to
I want to shift gears a little bit.

700
00:36:53,960 --> 00:36:55,360
You've got you mentioned it.

701
00:36:55,360 --> 00:36:58,360
You've got a podcast, and,

702
00:36:58,600 --> 00:37:02,920
you're the,
the first guest I have that has podcast.

703
00:37:02,920 --> 00:37:05,920
So I'm super excited about that. And,

704
00:37:06,200 --> 00:37:09,400
What how do you
when did you start your podcast

705
00:37:09,400 --> 00:37:12,400
and tell me,
who who's your target audience?

706
00:37:15,040 --> 00:37:16,480
I started well, okay.

707
00:37:16,480 --> 00:37:21,040
So I started this podcast
at the beginning of 2025.

708
00:37:21,280 --> 00:37:24,360
So, we've been running for over a year.

709
00:37:24,360 --> 00:37:28,880
We've got 2025 started to be 26
this this week.

710
00:37:28,880 --> 00:37:30,840
Episodes in the books.

711
00:37:30,840 --> 00:37:35,520
We're focused on just the whole industry,
real estate industry.

712
00:37:36,040 --> 00:37:40,240
You know, I'm looking
I have folks like yourself lenders on.

713
00:37:40,240 --> 00:37:42,520
I have, land men on.

714
00:37:42,520 --> 00:37:45,320
I have, you know, you name it,
I've had them on.

715
00:37:45,320 --> 00:37:50,120
Heck, I had a hypnotist on actually,
one of those sessions who specializes

716
00:37:50,120 --> 00:37:53,440
in working with real estate,
people as part of that industry.

717
00:37:53,440 --> 00:37:56,920
So, we started at the beginning of 25,
20, 25

718
00:37:57,160 --> 00:38:00,760
with the intention of, you know, doing it
weekly or mostly weekly.

719
00:38:00,760 --> 00:38:01,160
I'll say it.

720
00:38:01,160 --> 00:38:03,640
And we pretty much achieve that in 2025.

721
00:38:03,640 --> 00:38:06,240
This year is all
about how we scale it, though.

722
00:38:06,240 --> 00:38:09,760
Now
it's starting to catch on a little bit.

723
00:38:09,800 --> 00:38:12,400
Now we're looking to scale
a little bit more.

724
00:38:12,400 --> 00:38:15,560
It's not my first go round at a podcast,

725
00:38:15,560 --> 00:38:18,760
though, you know,
I hope will help build one in LA.

726
00:38:18,760 --> 00:38:20,960
When I was out there
called the Concierge Coaches

727
00:38:20,960 --> 00:38:25,320
Show on LA Talk Radio, which is actually
the oldest podcast station in the country,

728
00:38:25,320 --> 00:38:26,400
if you can believe it.

729
00:38:26,400 --> 00:38:28,000
So this isn't my first go around.

730
00:38:28,000 --> 00:38:31,600
It's just it's come out
my, most important go around the club.

731
00:38:31,600 --> 00:38:33,640
But yeah, we've been doing
it for about a year now.

732
00:38:34,680 --> 00:38:35,400
Good for you.

733
00:38:35,400 --> 00:38:39,720
The the the app I'm always
oh everybody's got a podcast.

734
00:38:39,720 --> 00:38:43,480
Well they don't
and everybody doesn't have a podcast.

735
00:38:43,480 --> 00:38:49,640
And the number it is
that it's surprisingly low.

736
00:38:50,200 --> 00:38:53,920
Like less than 10% of podcasters

737
00:38:54,360 --> 00:38:59,480
that do more, more than ten survive.

738
00:39:00,120 --> 00:39:00,840
Oh yeah.

739
00:39:00,840 --> 00:39:03,880
I, you know, it's it's

740
00:39:04,000 --> 00:39:07,640
that space takes some commitment
and, and,

741
00:39:07,840 --> 00:39:10,840
you know,
let's take those take time to build in,

742
00:39:11,840 --> 00:39:13,360
it's it's exciting. It's fun.

743
00:39:13,360 --> 00:39:16,520
You get to meet a lot of neat people,
a lot of neat people through it.

744
00:39:16,520 --> 00:39:21,640
And so, so good for y'all
or for you to keep going at it.

745
00:39:21,640 --> 00:39:24,280
And, it's good to grow.

746
00:39:24,280 --> 00:39:26,880
Well,
it has to grow, and it will, because, like

747
00:39:26,880 --> 00:39:29,880
I said, it's one of the benefits
we offer on Top Gun teams.

748
00:39:29,880 --> 00:39:32,920
So it's funny,
my team just actually finished

749
00:39:32,920 --> 00:39:37,760
their onboarding on Friday, both for epic
and for top ten team when I required.

750
00:39:38,080 --> 00:39:40,680
So this week they're all going through
onboarding for their podcast.

751
00:39:40,680 --> 00:39:42,040
So you're going to see at least

752
00:39:42,040 --> 00:39:45,080
another four individuals
going on online with their podcast

753
00:39:45,080 --> 00:39:48,360
this week that are, that are tied
in, tied into the same network.

754
00:39:48,360 --> 00:39:49,560
If you all.

755
00:39:49,560 --> 00:39:50,800
That's that is awesome.

756
00:39:50,800 --> 00:39:53,360
It's only going
to help them. Oh, it's only

757
00:39:54,680 --> 00:39:56,200
is there

758
00:39:56,200 --> 00:39:59,920
a podcast that you've done that
that you would point people to that

759
00:39:59,960 --> 00:40:03,680
like this was the one that was,
I don't know, maybe life changing,

760
00:40:03,680 --> 00:40:08,200
but certainly, thought provoking
or maybe the hypnotist

761
00:40:08,320 --> 00:40:11,680
hypnotist one, but
it's the one that you really would like.

762
00:40:11,680 --> 00:40:14,200
Here. Watch this one.

763
00:40:14,200 --> 00:40:15,640
I mean, it's there.

764
00:40:15,640 --> 00:40:20,800
This is why I have such a varied podcast
and various podcast guests on,

765
00:40:21,160 --> 00:40:25,240
because I do want to serve a probably
a wider base than most people do.

766
00:40:25,240 --> 00:40:27,840
Right? I'm not just having only agents on.

767
00:40:27,840 --> 00:40:31,640
I have added some agents on,
but we're basically covering

768
00:40:32,320 --> 00:40:34,000
the entire segment of real estate.

769
00:40:34,000 --> 00:40:37,440
So, you know, I would just say there's
something for everyone.

770
00:40:37,840 --> 00:40:40,560
You go to my podcast,
you go to my list of episodes,

771
00:40:40,560 --> 00:40:42,000
there's something for everyone in there.

772
00:40:42,000 --> 00:40:45,280
You'll find an episode in there
that you're attracted to,

773
00:40:45,280 --> 00:40:47,560
and you'll guarantee
you'll find that episode like, okay,

774
00:40:47,560 --> 00:40:49,400
I learned something there
that I didn't know before.

775
00:40:50,680 --> 00:40:52,360
Yeah, that's absolutely right.

776
00:40:52,360 --> 00:40:54,120
I've got one on my radar.

777
00:40:54,120 --> 00:40:57,400
It's a realtor, but he is

778
00:40:57,400 --> 00:41:00,480
a he is an avid, Harley Davidson.

779
00:41:00,680 --> 00:41:05,560
That's kind of his brand in his real
estate market in, Darren, his branding.

780
00:41:05,560 --> 00:41:05,760
Right.

781
00:41:05,760 --> 00:41:09,960
And so, what I really want to do
is do some, get him on,

782
00:41:10,280 --> 00:41:13,680
and then what I want to do,
I want to have, like,

783
00:41:14,040 --> 00:41:17,040
I'm just a franchise
owner of a Harley Davidson shop.

784
00:41:18,160 --> 00:41:21,080
Why? I've never had that conversation.

785
00:41:21,080 --> 00:41:21,840
That that'd be amazing.

786
00:41:21,840 --> 00:41:24,920
But I think marketing wise,

787
00:41:25,600 --> 00:41:30,040
the cross pollination into a,
a space where

788
00:41:31,200 --> 00:41:34,200
you've got,
you know, Harley Davidson owners,

789
00:41:34,920 --> 00:41:37,920
they love their bikes in that capacity.

790
00:41:38,080 --> 00:41:39,360
It's a it's a community.

791
00:41:39,360 --> 00:41:45,160
And so connecting them with somebody
in the real estate space

792
00:41:46,480 --> 00:41:48,280
is a win for everybody.

793
00:41:48,280 --> 00:41:51,640
And you are you're 100% right on that too.

794
00:41:51,640 --> 00:41:53,920
So, let's see.

795
00:41:53,920 --> 00:41:58,600
Well lightning round we've been
we've been at it for a minute.

796
00:41:58,600 --> 00:42:01,360
And it's been great.
Why do you want to quest for it?

797
00:42:01,360 --> 00:42:04,600
Is there a book that you've read
that sharpens you in the last year.

798
00:42:06,160 --> 00:42:09,160
I've gone back to some of the oldies
but goodies.

799
00:42:09,400 --> 00:42:11,680
I mean, you can't go wrong with Rich dad.
Poor dad.

800
00:42:11,680 --> 00:42:15,520
You can't go wrong with,
you know, some of some of these books.

801
00:42:15,520 --> 00:42:18,520
I went back to a couple different
Tony Robbins books.

802
00:42:19,040 --> 00:42:22,240
Money master, the game comes to mind.

803
00:42:22,760 --> 00:42:25,760
That was his longest. His thickest book.

804
00:42:25,920 --> 00:42:28,360
I can remember reading it. I'm like,
this is like a Bible.

805
00:42:28,360 --> 00:42:31,840
It's so efficient,
but it's got all the good stuff in there.

806
00:42:31,840 --> 00:42:35,680
So, I haven't read too much new stuff
recently.

807
00:42:35,840 --> 00:42:39,560
But I have gone back to
some of the oldies that have always,

808
00:42:40,240 --> 00:42:42,720
you know, been tried and true for me.

809
00:42:42,720 --> 00:42:44,120
Yeah, absolutely.

810
00:42:44,120 --> 00:42:47,560
Sometimes things go sideways.

811
00:42:47,560 --> 00:42:50,040
It's real estate,
sometimes it goes sideways.

812
00:42:50,040 --> 00:42:53,000
What is your what's,
what's your reset ritual?

813
00:42:57,640 --> 00:42:58,480
Deep breaths.

814
00:42:58,480 --> 00:43:00,760
You know, obviously deep breaths.

815
00:43:00,760 --> 00:43:04,080
And just calming yourself down,
trying to go to a quiet space.

816
00:43:04,440 --> 00:43:06,200
I'll tell you what my real reset is.

817
00:43:06,200 --> 00:43:07,840
I just don't really want to hear it.

818
00:43:07,840 --> 00:43:12,160
We have a Jacuzzi in our
in our backyard.

819
00:43:12,160 --> 00:43:15,520
That was one of my requirements for buying
this current home that we're in.

820
00:43:16,000 --> 00:43:19,000
And when I am out of sorts,

821
00:43:19,320 --> 00:43:23,000
I go in the Jacuzzi at night,
and it's nostalgic for me.

822
00:43:23,000 --> 00:43:24,760
And because it's something that I grew up

823
00:43:24,760 --> 00:43:27,760
with,
I can remember being ten, 11 years old.

824
00:43:27,760 --> 00:43:29,560
I'd go out there with my father.

825
00:43:29,560 --> 00:43:32,240
My father would give me my, my whipping.

826
00:43:32,240 --> 00:43:35,280
Now. He'd give me my,
my mentorship for the day.

827
00:43:35,280 --> 00:43:38,440
We'd have discussions
about business, about life, you name it.

828
00:43:38,440 --> 00:43:40,880
He would teach me so much.

829
00:43:40,880 --> 00:43:45,760
And so it's just a good vibe place for me
that I go to and now,

830
00:43:45,760 --> 00:43:49,000
even though I'm not speaking with him
directly there with him,

831
00:43:49,480 --> 00:43:51,760
you know,
it's like he's there with me in spirit,

832
00:43:51,760 --> 00:43:55,720
and I can go to that place
and I can just kind of calm my mind

833
00:43:55,720 --> 00:43:59,680
and my, my spirit down and I can pretty
much get through anything.

834
00:43:59,680 --> 00:44:03,160
So as long as I have some Jacuzzi time,
I'm good to go.

835
00:44:03,160 --> 00:44:04,800
That's that's really the trick for me.

836
00:44:05,800 --> 00:44:07,360
I get it, I totally get it.

837
00:44:07,360 --> 00:44:10,080
I got a garden. I use my garden for that.

838
00:44:10,080 --> 00:44:14,400
I go out there and walk in and reset
and big vegetable garden.

839
00:44:14,400 --> 00:44:17,400
Well, right now it's under ice, but,

840
00:44:17,560 --> 00:44:19,480
do you, sign up?

841
00:44:19,480 --> 00:44:21,520
Do you, do you have kids?

842
00:44:21,520 --> 00:44:23,800
Not yet,
but my wife and I are certainly trying.

843
00:44:23,800 --> 00:44:26,800
We'll see what God has in store for us.

844
00:44:27,120 --> 00:44:27,640
There have been.

845
00:44:27,640 --> 00:44:33,000
I hope there's an opportunity
to impart on your kids some wisdom, To.

846
00:44:33,760 --> 00:44:35,600
Yeah. Yeah.

847
00:44:35,600 --> 00:44:38,280
Fantastic.

848
00:44:38,280 --> 00:44:39,960
The let's see signature moment.

849
00:44:39,960 --> 00:44:42,200
The hardest season in your career.

850
00:44:42,200 --> 00:44:44,040
What would you say?

851
00:44:44,040 --> 00:44:47,040
So I think I share the story a little bit,

852
00:44:47,200 --> 00:44:49,640
you know, with you as well.

853
00:44:49,640 --> 00:44:51,480
When I was

854
00:44:52,760 --> 00:44:53,200
let's go back

855
00:44:53,200 --> 00:44:57,040
to 2014,
I was going through to actually even 2013.

856
00:44:57,040 --> 00:45:01,000
So and in 2013,
I was going through a lot personally,

857
00:45:01,240 --> 00:45:04,080
I was really digging
into personal development.

858
00:45:04,080 --> 00:45:08,080
I can remember going to my,
my first Tony Robbins event.

859
00:45:08,320 --> 00:45:10,960
You know, I was introduced to him
just a couple of years prior.

860
00:45:10,960 --> 00:45:14,680
I kind of follow him quietly,
but never had been to one of his actual,

861
00:45:15,240 --> 00:45:17,520
hands on, you know, in-person events.

862
00:45:17,520 --> 00:45:20,200
I went to the great,
David Destiny event. Yes.

863
00:45:20,200 --> 00:45:25,360
Which is the 60 hardest intensive,
you know, workshop, if you will.

864
00:45:25,760 --> 00:45:27,040
An event.

865
00:45:27,040 --> 00:45:29,600
And I can remember it
absolutely changed my life.

866
00:45:29,600 --> 00:45:32,880
And I came back from that, and I'm like,

867
00:45:33,720 --> 00:45:36,680
I need to do something really crazy,

868
00:45:36,680 --> 00:45:40,440
just really outlandish to sort of push
the reset button on my life.

869
00:45:41,080 --> 00:45:45,880
And one thing that I had always felt
was I had this attachment with money that

870
00:45:46,920 --> 00:45:47,400
was maybe

871
00:45:47,400 --> 00:45:50,520
not the healthiest
and was probably not going to serve me

872
00:45:50,520 --> 00:45:55,480
if I really wanted to have,
you know, crazy success in the future.

873
00:45:55,800 --> 00:45:58,520
You have to have,
and no attach with money.

874
00:45:58,520 --> 00:46:01,960
You have to be able to just approach it
from a contribution, like,

875
00:46:02,800 --> 00:46:05,160
you know, contribution place, if you will.

876
00:46:05,160 --> 00:46:08,160
So I can remember at the end of that year,

877
00:46:08,160 --> 00:46:11,160
I had decided I was going to

878
00:46:11,480 --> 00:46:14,480
basically donate all of my money

879
00:46:14,880 --> 00:46:17,880
savings, liquid checking, you name it.

880
00:46:18,240 --> 00:46:21,360
I was going to donate all my money
because I wanted to wake up

881
00:46:21,360 --> 00:46:26,720
on January 1st of 2014
with $0 in my account

882
00:46:27,200 --> 00:46:30,520
and basically walk
as faithfully as I possibly could.

883
00:46:30,520 --> 00:46:33,520
I mean, there's not much more faithful
the thing that you can do.

884
00:46:34,160 --> 00:46:37,160
And I did it, and it made me

885
00:46:37,640 --> 00:46:41,400
a stronger individual
and made me a better entrepreneur.

886
00:46:41,400 --> 00:46:43,960
Because you want to talk about
being a good entrepreneur,

887
00:46:43,960 --> 00:46:46,960
you got to work your ass that fast
and you got no money.

888
00:46:47,080 --> 00:46:48,280
You got to figure out,

889
00:46:48,280 --> 00:46:51,120
you got to figure out how you're going
to go find it. Right?

890
00:46:51,120 --> 00:46:52,080
And fast.

891
00:46:52,080 --> 00:46:57,520
So I did that made me into the man,
into the entrepreneur

892
00:46:57,520 --> 00:47:00,880
that I am today, and I'm really grateful
for it, to be honest.

893
00:47:02,800 --> 00:47:03,680
Wow. Awesome.

894
00:47:03,680 --> 00:47:04,120
Justin.

895
00:47:04,120 --> 00:47:07,960
Hey, tell me, what markets, do you serve?

896
00:47:07,960 --> 00:47:10,960
And, oh, and your team.

897
00:47:11,200 --> 00:47:13,360
So right now, Thailand

898
00:47:13,360 --> 00:47:17,720
Top Gun team and my geographic team
are both in the Dallas Fort Worth area.

899
00:47:17,720 --> 00:47:20,400
So anything in Dallas Fort Worth we serve?

900
00:47:20,400 --> 00:47:22,520
I mean, I do some do some deals

901
00:47:22,520 --> 00:47:26,320
in Austin, Houston and some of the other
surrounding markets as well.

902
00:47:26,800 --> 00:47:30,160
More on, requests by request basis.

903
00:47:30,480 --> 00:47:32,920
I still have plenty of clients
in Orange County,

904
00:47:32,920 --> 00:47:35,680
some in Northern California as well.

905
00:47:35,680 --> 00:47:39,040
So, you know, for me,
I'll take on anything in all of Texas.

906
00:47:39,040 --> 00:47:40,640
Wrong. All of California.

907
00:47:40,640 --> 00:47:44,680
But my main center right now
is the Dallas Fort Worth market with,

908
00:47:45,320 --> 00:47:49,960
I would say, sort of Southlake
Colleyville, grapevine, Flower Mound,

909
00:47:49,960 --> 00:47:54,640
and even Frisco sort of
being the primary markets that I'm really,

910
00:47:55,000 --> 00:47:59,960
you know, 60, 70% of my deals in Dallas
Fort Worth are in those cities right now.

911
00:48:00,960 --> 00:48:01,480
Awesome.

912
00:48:01,480 --> 00:48:04,840
Hey, tell me, how is,
someone looking to buy or sell a home?

913
00:48:05,200 --> 00:48:08,080
What are the best ways
to get Ahold of you?

914
00:48:08,080 --> 00:48:09,680
That's the way to get Ahold of me.

915
00:48:09,680 --> 00:48:11,560
Definitely. Website numero good.

916
00:48:11,560 --> 00:48:13,040
Real estate.com.

917
00:48:13,040 --> 00:48:17,760
That last name is spelled n is a Nancy
I Amazon Mary e r g od.

918
00:48:17,960 --> 00:48:20,960
So kind of like it sounds,
but people will always botch it up.

919
00:48:21,280 --> 00:48:23,160
You can go there.

920
00:48:23,160 --> 00:48:25,960
You can also send me an email to Justin
at number good

921
00:48:25,960 --> 00:48:29,200
real estate.com,
or feel free to give me a call.

922
00:48:29,920 --> 00:48:31,600
My cell is always on me.

923
00:48:31,600 --> 00:48:34,840
(949) 378-5551.

924
00:48:35,320 --> 00:48:37,360
There's all kinds of ways
to get Ahold of me.

925
00:48:37,360 --> 00:48:38,200
I'm on LinkedIn.

926
00:48:38,200 --> 00:48:38,520
I'm on

927
00:48:38,520 --> 00:48:42,200
all of the social media outlets as well,
so feel free to connect with me there.

928
00:48:42,600 --> 00:48:45,400
But yeah.
Website, email call. Always best.

929
00:48:46,720 --> 00:48:47,200
All right.

930
00:48:47,200 --> 00:48:49,080
Thank you. Thank you Justin.

931
00:48:49,080 --> 00:48:52,040
All right
everybody I'll put our links down below.

932
00:48:52,040 --> 00:48:55,400
People can reach you directly,

933
00:48:55,800 --> 00:48:58,480
when this goes in, gets published.

934
00:48:58,480 --> 00:48:59,800
There you have it.

935
00:48:59,800 --> 00:49:04,800
On this episode of Between Two Doors,
Epic Realty.

936
00:49:04,800 --> 00:49:06,080
Justin memory good.

937
00:49:06,080 --> 00:49:09,280
Of the Nimergood Real Estate Group.

938
00:49:11,000 --> 00:49:12,040
Excellent.

939
00:49:12,040 --> 00:49:13,960
Conversation with you.

940
00:49:13,960 --> 00:49:17,760
And,
and as always, if you're looking for,

941
00:49:17,760 --> 00:49:21,640
real estate, buy or sell, please call
reach out to Justin and his team.

942
00:49:21,640 --> 00:49:25,360
And if you're looking for a clear
mortgage plan,

943
00:49:25,360 --> 00:49:29,880
my links are going to be down below
to, help you become a homeowner as well.

944
00:49:29,920 --> 00:49:30,280
All right.

945
00:49:30,280 --> 00:49:32,720
I'll see you all on the next episode.
Thank you.

946
00:49:32,720 --> 00:49:44,960
Thank you.