Episode 55: The “Blueprint” behind top-tier real estate in DFW with Justin Nimergood

0:00 If you're in the DFW market looking to buy or sell a home. We're talking with Justin Nimergood of the Nimergood Estate Group. And this is going to be an exciting conversation. Hey, I'm Nate Carver and welcome to Between Two Doors. Justin. Good morning. How are you? Good morning. Good afternoon. Actually, I think now, but, Yeah, I didn't do well.

0:42 Thank you so much for having me answer. Absolutely. On this episode of, Between Two Doors, we have an Arctic freeze outside. So, nobody knows what to do. What does that, Yeah. So stay off the road. So, hey, let's let's jump right into Justin. We've got, we're going to talk about. So let's talk, a little bit about your brand. And yeah, let's start with your brand, with. Sure. So number good real estate, which, you know, really, it was, I would say born as a seed of a thought, over two decades ago.

1:25 So even before I got into real estate, there was only always a belief that I would get into real estate. And I knew I would brand it around the number. Good. Name a because it's our family name, but because no one else on the planet shares that name. Believe it or not, Nate. So we're the only, you know, 5 or 6 of us, number goods are the only ones out there that you'll see. I mean, the short, short story of it is my ancestors, you know, which were Germanic, mostly Germanic. You know, I come from lots of different walks of life. But when they came over to America, their their name originally was Nimrod good, which is German, and apparently it's German for never good.

2:05 So I guess my ancestors were really bad people. I don't know, but they came over here. And when they came to America, they changed it to never. Good. So you're not going to find any other names. Gets out there. You may find some new recruits. Over in Germany, but that's about it. So, yeah, we always knew we were going to brand it. Never good from, from again a couple decades ago. Nice van. Neat. How long ago did, I guess? When did they come over to the US? Oh, gosh. Over. Probably over 60, 70 years ago. Now. I want to say it was in the 40s right around then, so. Yeah. Yeah.

2:45 So World war was going on and they came over and. Yeah. Yeah. When did you. So when did you step into the real estate space? Yeah, sure. So, you know, for me, quick backstory is I, you know, I grew up, in Michigan, or was born in Michigan, grew up in Texas. I say because I moved to Texas, to the Southlake, kind of Dallas suburb area when I was seven years old. Went to high school there, went to college at University of Texas in Austin. And following college was kind of bouncing around different spots for a couple of years there.

3:28 I was working in corporate at the time, helping with the basically partnership sales for a high tech company called Cisco Systems. You may have heard of them. They're definitely a fortune 100 company. And I hit my glass ceiling, you know, within a couple of years of being there. Candidly, I was very successful, but definitely hit the glass ceiling pretty early on and knew I needed to make a change. And that change just came to me like, you know, like a, like a flash of light. You know, one evening, as I was kind of looking out at the sunset and I knew anything and everything I wanted to do, you know, in the future, in order to have the freedom that I desired would have to be entrepreneurial, in spirit.

4:13 So I thought about, you know, what was it that really made me take? And I really loved real estate, you know, the concept of it alone. Just really got me jived. So, you know, back then, it was it was just a thought, like I said, fast forward a couple more years. I actually had started the company, you know, never good real estate. And we kind of took on things from there. I actually started, if you can believe it or not, though, on the finance side, you know, with Morgan Stanley, I was actually underwriting commercial sized, jumbo loans. I started on the commercial side in finance. Really quickly realized that I'm sure had to sit behind a desk in a cubicle all day.

4:57 So I made a switch to the sales side. And then eventually, got in or later on, I should say residential real estate as well. So, you know, I've been in the space for over 20 years now. It's been an amazing ride. But yeah, that's that's how I got in there. There's just kind of sheer luck and fate and just honestly desire to be in a space that really got me excited. Yeah, I could tell. And you've got so your team is being brokered through Epic Realty. Correct. And in that time you've built your own team of realtors, and, that gives you an opportunity to really dive deep into that entrepreneurial spirit in, in what you're doing in DFW.

5:44 Can you tell me a little bit about, I guess, the team that you built around you? Yeah. I mean, early on, it was obviously just me Inc.. And never good real estate was, you know, just me. But I quickly built the team. And, you know, I did it. By the way, just to clarify, for our listeners out there, I did broker up with, Berkshire Hathaway, pretty early on. So they were the first brokerage I really fully joined. You know, loved it there. Great. Obviously. Very stable name, very stable business. You know, Warren Buffett backed and all that. So we were building there for a while, built a decently sized team there, but really, they were kind of an old school brokerage and still kind of arm many.

6:28 And how they approached the business and how they approached team and team formation and whatnot, as I, advanced my career. And again, you know, this is many, many years ago when I was in California, right, I started my real estate career in California. I quickly realized that I had a lot of ambitions, in leadership. And then I didn't want any of those to be, really compressed in any way, shape or form. So eventually, by again, we'll call it a fate fateful event. I decided with my wife, we decided that we wanted to move back to the, Dallas Fort Worth area to be closer to family.

7:12 You know, my family still lived in the South Lake in Greater South Lake. Dallas, Fort Worth area. Her family, you know, she's Vietnamese. So her family's all over in Vietnam. So she doesn't really have any family over here. So it just made sense as we were looking to build a family of our own to move back to the Texas area. And that was a couple of years ago. I came out here, I switched brokerages from, Berkshire Hathaway to England brokers, which is a very well known and established international luxury brokerage. If you haven't heard of them, look them up. That, I mean, they specialize in luxury. And luxury was really what I wanted to focus on. And did that and was with them for about a year.

7:53 But again, kind of back to my early on career decision to leave Cisco. You know, where I felt like I had hit a glass ceiling? I kind of hit the same glass ceiling there. You know, my mentor and good friend, candidly, was just in a place where didn't leave me much opportunity for growth. So, after about a year of being there and having tons of success, candidly, I decided I needed to move on to another brokerage that had some more opportunities. You know, for me in the future. And so I obviously at that point made the decision to move to epic. I've been there for about a year and a half now, and it honestly was the best decision I've ever made. It's been everything I had hoped for and more in terms of a, a brokerage that's really cultivating leaders and cultivating leaders in a way that allows us to grow and build not only our brands, but build their brand in a very synergistic way.

8:50 I now have a team of over 50 agents, that I'm responsible for geographically in the North Dallas area. And I've also recently started, and grown a high performance team that I started about a month ago called Topgun team. And that's my my newest baby, so to speak. And I'm so proud of them and what they're doing. And we chat for so far, but we have some serious ambitions now. We're, we're looking to be about $1 billion organization in the next five years. So we have serious ambitions on Titan team. Wow. That's that's amazing. So from Cisco to leading teams and some very ambitious, goals that y'all are hitting benchmarks towards, was there a moment that you saw something in you that your wife already saw or knew, that you latched on to or she reinforced?

9:50 Because you got success and I know you didn't do that alone. I'm curious if she might have seen something in you that, you know, makes you drive more. Well, yeah, I mean, I would say it, but beside every, you know, every king and every, you know, successful entrepreneurs, it's usually you'll find a, a wife or a partner or spouse of some sort. She certainly did. And, you know, listen, it's it's not been an easy ride. It's not been an easy road in any way, shape or form. You know, my current wife is not my first wife. I actually was previously married.

10:31 So, you know, there was that that period of my life when I would say, you know, that ultimately really pushed me forward, though. Nate was just the belief, right. I think you'll find consistently with every successful entrepreneur out there, they have a belief so strong that no one can really rip that away from them. And I can remember being young, being ten, 11 years old and starting my first business. This is when eBay was just coming online, and I can remember going through my parents attic, which just had all kinds of I wouldn't call it junk, but all kinds of stuff in it and taking it to them, you know, little things here and there, odds and ends, taking it to them and saying, hey, if I sell this for you, can I keep 50% of the profit from it?

11:19 Right. And and doing that at a very young age. And then, you know, I had a series of, of jobs through high school and whatnot thereafter. But again, very early on I was entrepreneurial spirit and I had a belief in myself. I knew even when I was at Cisco, all saying that I was destined for bigger and better things, you know? And so that belief is always carried with me through my entire, my entire, work career, if you will, my entire work history. So even beyond my wife and I loved to give her a lot of credit, she is certainly the reason I'm having the success that I have for the last couple of years, anyway. But if you go back 20 years again, starting out in real estate, that was me.

12:00 That was a belief that was, almost a, an undying belief that I could and would do amazing things in this space and out in the world. And that's that is foundational to, I guess, the triad of, what your brokerage champions is in it. Yeah, it really is. I mean, we have three cornerstones, for number good real estate and really as part of Top Gun team as well, because top Gun Team is obviously emulated from a lot of the the foundations of never good real estate, but its unrivaled expertise, its unmatched dedication and its unwavering integrity.

12:44 I mean, listen, the name good is in my last name, so I better be good right? That's where the integrity piece comes in. But dedication and expertise, right? If you're going to do anything in life, do it. Do it full out. Do it full stop, full send 100%, 150%. Really all the time, all day, every day. And I'm a big believer in that. So you're not going to find me doing anything half assed. That's not me. You know, if I'm going to do something, I'm going to do it right. And so that's the brand that we really represent. And right now, I mean, that's why we're growing at the rate that we're growing and why we have the ambitions that we do, because we know we have the right people that share that common vision as well with us.

13:28 Right. You know, a good name is better than all the riches in the world. And and, you have definitely built your business brand around that and that, and it shows. And, I've looked at the numbers. It's, what you do. The path to success. Thank you. I appreciate that. I want to see y'all have more in more success. So so what are some of the non-negotiables, of how y'all treat clients? Yeah, I mean, it's it's it comes back to those three cornerstone values, but I would say the biggest ones are around ethics and morals. And, you know, my dad used to say, I'll just share this quick example, you know, of always having a North Star, always having a very strong moral compass.

14:18 And so that's the biggest thing I think that we're delivering on. It's a space, I have to be honest. Right. I've worked with some great agents and I've worked with some not so great agents. And what's the difference is usually that it's usually their integrity, their ethics, their morals, their values are very strong with the great agents. And they're not as much with some of the other agents. It also has to do with work ethic. Listen, I mind going back to my grandfather, who unfortunately I never had the pleasure of meeting. He died when I said he died when my dad was 16 years old. But this man was a very successful entrepreneur. He had a very successful construction business up in Bay city, Michigan, and I can remember my dad telling me stories about him growing up and how he was the type of man that everyone loved doing business with.

15:09 Everyone, you know, he had all kinds of handshake agreements, but everyone trusted him because he always delivered on what he said he was going to do and that, you know, that's what my dad really told me. That's what being an immigrant is. So, I wanted to uphold all of those values. Obviously, I have promoted those across the team so that people know when you're dealing with the top ten team, you're flying. You're literally flying with the best of the best, right? And that's why I don't take on every agent. I only take on the right agents. To be honest. We're not looking for every agent. We're only looking for the right agents and what we're building here. From your experience at Brookshire Hathaway and Eagle Volkers, what might have what are some in those seasons or lives?

15:55 What were some key takeaways that you think have really impacted you in your business? Well, I learned how to I learned how to, be good being in line for things, you know, at both of those brokerages, they're both huge, you know, brokerages larger than epic, technically is currently right now, although I think at epic, we have aspirations to be larger than both of them, probably even combined. But right now we're not. And so I learned how to navigate very large, complex organizations. Right. Not much different than what I did when I was at Cisco. And I think that was very important. And how to get things done.

16:35 I learned how to build a brand within a brand that's also very important. Berkshire Hathaway, everyone's heard of them. Not many people have heard of good real estate. Not yet. Not at least globally. But you still had to build your own brand. And if you look at all the great agents out there in the marketplace, they've all built some sort of brand that is maybe connected to their brokerage, but separate from the brokerage as well. So I learned how to do that. And then the third thing I learned how to do is I just learned how to learn, learn how to take everything in around you. Right. I had some amazing mentors at both of those companies, Berkshire and England brokers. And it's funny because the blueprint for success that I now teach my team, my especially my Top Gun team, is a blueprint that's been a compilation of things that I've learned through my career from the mentors that I've had. Right.

17:30 One one example of that is I didn't, you know, until up until a couple of years ago, I, you know, I didn't know what a Zillow Premier lead was. Right. And here I was working with a, you know, a gentleman that was doing 30 or 40 or $50 million a year personally in production, a year as an agent himself, not including his team. And I wanted to understand how he was doing that. So I dug into him. I really asked all the tough questions, all the questions that really round things out so you can know things intimately. And one of the key things to his success story was how he was heavily invested into Zillow Premier leads. And while I know that root market is not for everyone, it was something that I learned enough about that I was willing to give it a shot, and I remember I tried it when I initially several years ago, I tried it with $500 and month one $500, which isn't really shit, by the way, when you're spending with Zillow, that's not much of anything, but I try with $500 and it was in some really tough zip codes.

18:34 I'll be honest, these zip codes are not the kind of zip code you want to go to at night. Okay? And I got kind of lucky, and I made a couple of sales, you know, within about, 30 to 60 days. And I got that first sale. And what did I do? I didn't just say who and good with it and keep going at the same clip, I reinvest it back into my business. I took those things and I reinvested it back into my business, largely back into the Zillow spend. And I just kept moving up the ladder from there. And now, you know, I spend a good amount every month, you know, somewhere between 20 and 20 5KA month in Zillow ads. That's only one component of my advertising strategy, by the way.

19:17 But that's obviously yielding some significant results because I wouldn't keep spending if I was making it back. So, I'd say that was really important to me. I'd say the other piece is building your brand authority, as an expert authority. Really? In the marketplace. And so that's when I went back to some of my humble roots of, you know, podcasting. Right. And we're obviously having a podcast here. I have my own podcast two called the Real Estate Rockstars Podcast. Right. And I think starting that and getting that going has also been, transformational for my business. As we look for my people, all they got to do is Google your name and they're going to find all kinds of stuff, the digital footprint that they, you know, everyone talks about, it's real.

20:02 It's out there. So now when people Google Justin Goode's name, they're going to steal, you know, recorded over $1 billion in sales. Podcast host you know they're going to see lots of good things. I think that people make people feel comfortable and working with me, maybe even beyond comfortable to excited. And that's where you want to be. So it's kind of a combination of all those things need to be honest. Absolutely. Yeah. You're putting out a lot of content. And, you know, our industry, real estate, you know, on the lending side, on the on the real estate, real estate side, certainly, you know, it's relational and but if you know somebody and I don't know, California is looking to move to North Texas, they don't have any relationships.

20:52 And, you know, we're just not it's likely they're not gonna have a relationship with the real estate agent in North Texas. And so so they're going to they're going to go to Google. They're going to ask their chat bot and say, hey, who, who, who can you recommend or introduce me to? And you've got a footprint out there that they can find you and, and start learning you and warming up to you. And it's you know, those aren't by the time they, they make a call to you or you reach out to them, there's it's not a cold experience. It's not a cold call. It's, it's a, it's a personal call in.

21:33 You're doing your your you your team your doing the right things to get out in front of, future homeowners or, or current homeowners for that matter. Well, I, I appreciate it, and we certainly hope so. Right. We're out there doing something. We're we're doing activities that I like to say are cGAS, which is commission generating activities. And that's that's really what we're trying to focus on. I mean, at the core of it, we're here to help people. And if you help enough people and it's like Jim Rohn says, you'll have all the riches, everything that you ever wanted, right, by having any people. So that's really what we're in the business of doing now. Nice. With your with your Top Gun team, you're coaching them personally?

22:20 Yes. And helping them grow their vocal business, if you will. And tell me, I guess tell me a little bit about what's what's attracting realtors to your Top Gun team. Desire to be a top performer. I mean, put simply, so I've coached several different teams in my career before, and, you know, as I mentioned, I do have what's called an area team at epic that I'm responsible for. But this is a mixture of agents that some that are part time, some that are full time, you know, some that want to do a bunch of, you know, deals a year. Some of that really are okay with doing 1 or 2. And I noticed the gap, deficiency not only in the market but at epic, I will say with, high performance, teams.

23:09 Right. Having a high like a truly high performance, high octane team that's out there doing serious volume, sale in your sales volume every year. And I knew I had to fill that gap. So really, the first year that I was at epic, I was really just evaluating and assessing the different programs, the different benefits that epic has. And we have a ton of them, by the way. We have over a hundred benefits, if you can believe it at epic. But even with over 100 benefits, we still have some some things that are missing that are lacking from a high performance team that in my opinion, a high performance team would have. And so what I did is I took that year, I really studied the market, I really studied epic.

23:53 I understood where the deficiencies were. And then what I did was I started getting to work on, I'm going to put the best benefits package together for this high performance team on the market, not only at epic, but on the market. And now, Nate, I kid you not, you know, I would put our benefit package on top down team up against anyone's benefit package out there in the market today. We have not only, you know, everything from a licensed TSC and consistent lead flow, you know, coming in with high, high quality, high intent leads. But we also partnered with a, I company that helps us do some of the land and expand outbound calling into our leads so that my agents aren't, you know, wasting, I hate, say, by wasting a bunch of time calling through leads of cold, you know, cold calls.

24:45 Very cold. Cold. This leads, they're actually focused on the leads that are actually going to generate, you know, revenue, generate income for them on a daily and weekly basis. As an example. And that's just some of the many things. Podcasting, by the way, podcasting is a benefit for everyone on top one team. We have a media production company that we have partner with that helps produce these high quality podcasts that we do. And every team member has access to that as part of their benefits. So again, I'm confident I'll put our benefit package up against anyone's. We have an extremely, well-rounded and, fantastic benefit package.

25:27 And what that does is it attracts the right people, the people that are serious, that want to do serious business. Right. They're not looking to do a couple deals in a year. They want to do ten, $20 million a year, like a true top performer willing. And so that's what I think is really unique about us. I talk to my team right now. What a what is a top performer? How does that translate to a homeowner, Scott, to sell their house and or someone that is looking to buy their home? So on this on the sell side, I will tell you most average agents, they will charge 6%, right?

26:08 They'll charge 6%. They will put your home on the market. They'll do kind of the based minimum things. They'll have a sign in. They are my dad is going to be that nice of a sign. You know, they might do a little bit of social media marketing for it, but that's about it. Basically what they're doing is you're paying them to list your home on the MLS and across all the, the, the websites that, get castigated by the MLS, our team and the way we approach the market for sales is we're going to do all the other little things that most agents won't. We're going to charge more for it because of it, because we're worth it, and we're going to do things smart in a smart way. For example, we will require that all our seller clients get a upfront appraisal and get an upfront inspection on their home before we go on the market, we want to know exactly what what's going on with their home.

27:00 So there's no surprises. I can't tell you how many deals I've seen fall apart, Nate, because the the sales agent didn't do those things and they get to the juncture in the deal where they have to get it appraised and it doesn't appraise. And guess what? The whole deal falls apart. Or the inspection from the back. Atrocious. And it's too costly for them to fix in a short period of time. So the deal falls apart. We do both of those things. The other thing that we do is we we really aggressively sell and promote this listing out in the marketplace, and the way we do that is by getting it in the hands of all the people that have the both at Mars, those brokers and those agents that are the top agents or brokers in that area.

27:44 Those are the ones that we get it on their radar, and we usually do that with some sort of broker agent, preview event before we even go on market, before we go live. And that's an opportunity not only to mix and mingle with the best top agents in that area, but it's a great opportunity for that last bit of feedback that you need about that property, something that the market is seeing that maybe you didn't see. That's a blind spot. You take good note of it and then you apply it. Right. I'll give you a quick example. I have a listing that's actually going on in the market this Wednesday. And when we had our broker agent preview event a couple of weeks ago, one of the pieces of feedback we got was, hey, the landscaping is a little rough.

28:27 It could use a little touch up. One of the agents had just throw a little mulch in there, live in it right up. So we did. We threw some mulch in there. We've had some private showings since then and those private showings have gone outstanding. The you know, they've just gone top notch, right? In fact, we're probably going to get at least a pre listing offer by tomorrow because of that. Would have never known that if we didn't we didn't take those steps. So we're doing all that on the listing side. On the buy side we do thorough market analysis. We do thorough you know comp analysis. You know that's 5060 page reports. And I'm not saying that, you know, the buyers actually might read it all.

29:08 But we do offer them. We're going to make sure we're prepared and they're prepared. We're going to make sure that we negotiate every last little thing, you know, every, bidding war situation. We're more equipped to win. Right. I just help some of my new first time home buyers. Just last week, buy and win their first home in a completely competitive situation. But because they follow the blueprint that we have, right. You know, we were able to eliminate all the obstacles from the way our offer was perceived. And as a result, our offer was the best offer and we won the deal. So those are things you're going to get on both sides of the house with this, that you're just not going to get everywhere else.

29:49 And that's what working with a top realtor, a top agent, a top performer, if you will. That's what that looks like. It means winning more deals, getting better deals on the buy side, right on the sale side, getting top dollar. But when you get top dollar, it's not a straight line. There's a lot of little things that you got to do in between there. Wow. Yeah. As a as a lender I'm always I mean the hat I wear is the lending hat. And so I always talk to clients about getting them qualified up front in terms of lending. I'm thinking in terms of saving tens of thousands of dollars. And how you do that. Put together a good loan up front with qualifiers, identifying, you know, any potential red flags or what have you.

30:35 So there's that side of the equation. But on the on the realtor side, the value that you bring to someone looking to sell a home or buy a home is extensive. In, you know, North Texas, you know, average price for a home is, you know, a third of $1 million and up, you know, you know, generally, you know, I'm doing a half million dollar loans and I'm like, you know, have million dollars on the line here. Let's let's really make sure we're not throwing money away and, and resources and you're doing. Yeah. You bring and you're bringing the value to the, to those, those homeowners and those people that are looking to, to buy a home.

31:20 But far and above the one off real estate agent that closes one a year in or, you know, the, the single digits, it's just there's a, there's a it's dramatic. What y'all are able to do, We're proud of it. And we want to we want to be a value additive. Right. If we're not value additive, it doesn't make sense for clients to work with us, especially the rates we charge. You know, their top tier rates, but they're worth it. Yeah. So the market, the market you work in in Texas. California. Or what patterns are you seeing from the the Californians that are about to become Texans?

32:05 I think one interesting one that I've really seen, evolve over the last year or so is the emergence of master plan communities really across the DFW metroplex. So I can remember 20 plus years ago, I mean, there was nothing like a master planned community out here. You know, you have what you have. You have a lot of local mom and pop stores, and you still have some of that out here. We haven't totally lost that. But I think you're seeing this evolution of master plan community has become really come, come to the forefront. Communities like Frisco in particular and some other cities, they really are leaning into this master plan community concept. And I you know, I'll admit it's it's largely borne from newer areas like, you know, the West Coast obviously was settled kind of last as you look at America.

32:54 Right? Everyone kind of kept going west and it was settled last. So it's the newest, newest, right. So it has some of the newest trends to it. That's number one. I think number two you're seeing is the true emergence and stability of luxury developments. To again, you look at just we'll say Orange County where I really focus my efforts in in California and where I lived for so many years. That's a luxury community down there. You know, you're you're a lot of times, either oceanfront or ocean view, you know, you're selling you're selling a lifestyle. And I think now what I'm seeing in Dallas Fort Worth is you're still selling your lifestyle out here.

33:38 It used to be a just a home. But you're selling a lifestyle now, right? You look at it especially. You go closer to downtown. Now, some of those districts, some of those neighborhoods, you know, there's micro nuances, but you're selling that particular lifestyle right uptown versus, Bishop Arts District and whatnot. Some interesting stuff going on out there, you know? Same with Frisco. And again, many communities in North Dallas as well, right? Yeah, just right down the street from me. They're building a lake and it's. There you go, man. Manmade Lake is built around a manmade light pool. I mean, it's it's gorgeous, you know, like it's resort living.

34:20 It really is. I mean, I would put once it's finished, I would put that up against any resort in, there are phenomenal. You know, they're they are, they are there's and that's just one of them. There's, there's a bunch of them. Tell me, what what are some of the, some of the maybe 1 or 3 mistakes you're seeing people making if they're relocating. To, I think they're underestimating how, expensive it could be to relocate out here. You know, I have a lot of people from California, obviously, and I get a lot of people from New York and Chicago as well, for whatever reason, that are looking to relocate out here.

35:05 And I think they think Texas is this cheap place. But they have to realize we've seen this emergence, a surge of growth in the recent years. And so we're kind of at parity with a lot of the more expensive cost centers across the US. You know, the New Yorks, the Chicagos, the Bostons, the Miamis of course, Southern California and Northern California. So I think that's number one. Number two, I think you're seeing people, who really not were not prepared. Like I had a, a buyer, couple family, for the difference in lifestyle out here.

35:46 We have to drive by here in the Dallas-Fort worth. There's not really a transit system. So again, perfect example. I had this lovely couple from Chicago. They came out here for a housewarming, you know, tour, right? Weekend, if you will. And they weren't able to settle on anything because the the delta the difference from, you know, public transit versus, you know, having to drive everywhere. And some of those little nuances was too great for them. So I'd say that's number two. And I'd say number three is, just how expansive our metroplex is. You know, if you look at Dallas-Fort worth from and, and we're basically as big as LA or any of these other large metro areas, believe it or not. No.

36:31 Now, I think we're considered the third or fourth largest metro in the whole country. If I'm not mistaken. So again, I think they underestimate how large our metro is and how vast it is. Right? It's a large, big metro area. It is a lot of opportunity. I want to I want to shift gears a little bit. You've got you mentioned it. You've got a podcast, and, you're the, the first guest I have that has podcast. So I'm super excited about that. And, What how do you when did you start your podcast and tell me, who who's your target audience?

37:15 I started well, okay. So I started this podcast at the beginning of 2025. So, we've been running for over a year. We've got 2025 started to be 26 this this week. Episodes in the books. We're focused on just the whole industry, real estate industry. You know, I'm looking I have folks like yourself lenders on. I have, land men on. I have, you know, you name it, I've had them on. Heck, I had a hypnotist on actually, one of those sessions who specializes in working with real estate, people as part of that industry. So, we started at the beginning of 25, 20, 25 with the intention of, you know, doing it weekly or mostly weekly.

38:00 I'll say it. And we pretty much achieve that in 2025. This year is all about how we scale it, though. Now it's starting to catch on a little bit. Now we're looking to scale a little bit more. It's not my first go round at a podcast, though, you know, I hope will help build one in LA. When I was out there called the Concierge Coaches Show on LA Talk Radio, which is actually the oldest podcast station in the country, if you can believe it. So this isn't my first go around. It's just it's come out my, most important go around the club. But yeah, we've been doing it for about a year now. Good for you. The the the app I'm always oh everybody's got a podcast. Well they don't and everybody doesn't have a podcast.

38:43 And the number it is that it's surprisingly low. Like less than 10% of podcasters that do more, more than ten survive. Oh yeah. I, you know, it's it's that space takes some commitment and, and, you know, let's take those take time to build in, it's it's exciting. It's fun. You get to meet a lot of neat people, a lot of neat people through it. And so, so good for y'all or for you to keep going at it. And, it's good to grow.

39:24 Well, it has to grow, and it will, because, like I said, it's one of the benefits we offer on Top Gun teams. So it's funny, my team just actually finished their onboarding on Friday, both for epic and for top ten team when I required. So this week they're all going through onboarding for their podcast. So you're going to see at least another four individuals going on online with their podcast this week that are, that are tied in, tied into the same network. If you all. That's that is awesome. It's only going to help them. Oh, it's only is there a podcast that you've done that that you would point people to that like this was the one that was, I don't know, maybe life changing, but certainly, thought provoking or maybe the hypnotist hypnotist one, but it's the one that you really would like.

40:11 Here. Watch this one. I mean, it's there. This is why I have such a varied podcast and various podcast guests on, because I do want to serve a probably a wider base than most people do. Right? I'm not just having only agents on. I have added some agents on, but we're basically covering the entire segment of real estate. So, you know, I would just say there's something for everyone. You go to my podcast, you go to my list of episodes, there's something for everyone in there. You'll find an episode in there that you're attracted to, and you'll guarantee you'll find that episode like, okay, I learned something there that I didn't know before. Yeah, that's absolutely right.

40:52 I've got one on my radar. It's a realtor, but he is a he is an avid, Harley Davidson. That's kind of his brand in his real estate market in, Darren, his branding. Right. And so, what I really want to do is do some, get him on, and then what I want to do, I want to have, like, I'm just a franchise owner of a Harley Davidson shop. Why? I've never had that conversation. That that'd be amazing. But I think marketing wise, the cross pollination into a, a space where you've got, you know, Harley Davidson owners, they love their bikes in that capacity.

41:38 It's a it's a community. And so connecting them with somebody in the real estate space is a win for everybody. And you are you're 100% right on that too. So, let's see. Well lightning round we've been we've been at it for a minute. And it's been great. Why do you want to quest for it? Is there a book that you've read that sharpens you in the last year. I've gone back to some of the oldies but goodies. I mean, you can't go wrong with Rich dad. Poor dad. You can't go wrong with, you know, some of some of these books. I went back to a couple different Tony Robbins books.

42:19 Money master, the game comes to mind. That was his longest. His thickest book. I can remember reading it. I'm like, this is like a Bible. It's so efficient, but it's got all the good stuff in there. So, I haven't read too much new stuff recently. But I have gone back to some of the oldies that have always, you know, been tried and true for me. Yeah, absolutely. Sometimes things go sideways. It's real estate, sometimes it goes sideways. What is your what's, what's your reset ritual? Deep breaths. You know, obviously deep breaths.

43:00 And just calming yourself down, trying to go to a quiet space. I'll tell you what my real reset is. I just don't really want to hear it. We have a Jacuzzi in our in our backyard. That was one of my requirements for buying this current home that we're in. And when I am out of sorts, I go in the Jacuzzi at night, and it's nostalgic for me. And because it's something that I grew up with, I can remember being ten, 11 years old. I'd go out there with my father. My father would give me my, my whipping. Now. He'd give me my, my mentorship for the day. We'd have discussions about business, about life, you name it. He would teach me so much.

43:40 And so it's just a good vibe place for me that I go to and now, even though I'm not speaking with him directly there with him, you know, it's like he's there with me in spirit, and I can go to that place and I can just kind of calm my mind and my, my spirit down and I can pretty much get through anything. So as long as I have some Jacuzzi time, I'm good to go. That's that's really the trick for me. I get it, I totally get it. I got a garden. I use my garden for that. I go out there and walk in and reset and big vegetable garden. Well, right now it's under ice, but, do you, sign up? Do you, do you have kids?

44:21 Not yet, but my wife and I are certainly trying. We'll see what God has in store for us. There have been. I hope there's an opportunity to impart on your kids some wisdom, To. Yeah. Yeah. Fantastic. The let's see signature moment. The hardest season in your career. What would you say? So I think I share the story a little bit, you know, with you as well. When I was let's go back to 2014, I was going through to actually even 2013. So and in 2013, I was going through a lot personally, I was really digging into personal development.

45:04 I can remember going to my, my first Tony Robbins event. You know, I was introduced to him just a couple of years prior. I kind of follow him quietly, but never had been to one of his actual, hands on, you know, in-person events. I went to the great, David Destiny event. Yes. Which is the 60 hardest intensive, you know, workshop, if you will. An event. And I can remember it absolutely changed my life. And I came back from that, and I'm like, I need to do something really crazy, just really outlandish to sort of push the reset button on my life. And one thing that I had always felt was I had this attachment with money that was maybe not the healthiest and was probably not going to serve me if I really wanted to have, you know, crazy success in the future.

45:55 You have to have, and no attach with money. You have to be able to just approach it from a contribution, like, you know, contribution place, if you will. So I can remember at the end of that year, I had decided I was going to basically donate all of my money savings, liquid checking, you name it. I was going to donate all my money because I wanted to wake up on January 1st of 2014 with $0 in my account and basically walk as faithfully as I possibly could. I mean, there's not much more faithful the thing that you can do. And I did it, and it made me a stronger individual and made me a better entrepreneur.

46:41 Because you want to talk about being a good entrepreneur, you got to work your ass that fast and you got no money. You got to figure out, you got to figure out how you're going to go find it. Right? And fast. So I did that made me into the man, into the entrepreneur that I am today, and I'm really grateful for it, to be honest. Wow. Awesome. Justin. Hey, tell me, what markets, do you serve? And, oh, and your team. So right now, Thailand Top Gun team and my geographic team are both in the Dallas Fort Worth area. So anything in Dallas Fort Worth we serve? I mean, I do some do some deals in Austin, Houston and some of the other surrounding markets as well.

47:26 More on, requests by request basis. I still have plenty of clients in Orange County, some in Northern California as well. So, you know, for me, I'll take on anything in all of Texas. Wrong. All of California. But my main center right now is the Dallas Fort Worth market with, I would say, sort of Southlake Colleyville, grapevine, Flower Mound, and even Frisco sort of being the primary markets that I'm really, you know, 60, 70% of my deals in Dallas Fort Worth are in those cities right now. Awesome. Hey, tell me, how is, someone looking to buy or sell a home? What are the best ways to get Ahold of you?

48:08 That's the way to get Ahold of me. Definitely. Website numero good. Real estate.com. That last name is spelled n is a Nancy I Amazon Mary e r g od. So kind of like it sounds, but people will always botch it up. You can go there. You can also send me an email to Justin at number good real estate.com, or feel free to give me a call. My cell is always on me. (949) 378-5551. There's all kinds of ways to get Ahold of me. I'm on LinkedIn. I'm on all of the social media outlets as well, so feel free to connect with me there. But yeah. Website, email call. Always best. All right. Thank you. Thank you Justin.

48:49 All right everybody I'll put our links down below. People can reach you directly, when this goes in, gets published. There you have it. On this episode of Between Two Doors, Epic Realty. Justin memory good. Of the Nimergood Real Estate Group. Excellent. Conversation with you. And, and as always, if you're looking for, real estate, buy or sell, please call reach out to Justin and his team. And if you're looking for a clear mortgage plan, my links are going to be down below to, help you become a homeowner as well.

49:29 All right. I'll see you all on the next episode. Thank you. Thank you.