Lauren Genzel is a Realtor with Realty ONE Group Forward Living and the Founder of Keys to the South, a lifestyle-driven real estate brand rooted in southern charm, quiet luxury, and authentic connection. She built a decade-long corporate career in finance, rising from an accounting clerk to Director of Revenue Cycle through grit, determination, and an unwavering work ethic.

That foundation drives her success in real estate today, where she leads with strategy, precision, and the warmth of southern grace. As a mother of three and lifelong Texan, Lauren understands that home is more than a place to live, it is the heart of family, stability, and legacy.

Through Keys to the South, she is redefining real estate as an experience centered on authenticity, hospitality, and timeless design while continuing to build her vision of generational wealth and community connection.