Episode 057: Marketing Homes Like a Brand: Story-Driven Real Estate with Jenny Florey

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right.

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If you have considered moving to Gulf
Shores, Alabama, southern Alabama,

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I've got a wonderful real estate
agent to talk to with you all today.

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Hey, I'm Nate Carver and welcome

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to Between Two Doors.

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Welcome to.

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Between two doors, we're talking
to Jenny Flurry out of southern Alabama.

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How are you doing, Jenny?

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I'm doing great.

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Thank you so much for having me, Naveen.

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You're welcome.

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Thanks for joining the podcast today.

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And,
we're going to introduce the world to you.

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And, and here we go.

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So, so tell me,
when did you get into real estate

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and your why.

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And my why?

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Okay,
so I got into real estate October of 2024.

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So right after graduating college,

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to go a little deeper into my why

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from the age of 16, I always thought
I was going to be a lawyer.

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That was the plan. All right.

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I got a speeding ticket when I was 16
years old, 13 days after turning 16,

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and I had to go to traffic court
and the judge screamed at me

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and I decided I didn't want to ever have
someone deal with that again.

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So that set me on a legal track.

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And I went to the University
of Southern Mississippi,

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where I chose a degree
in public relations and advertising.

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And I had a bunch of great people,

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great lawyers around me at the time
tell me that before I went to law school,

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I needed to work in the field
for a little bit and see what it was like.

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So my senior year of college,
I was a legal assistant

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at a personal injury firm
in Hattiesburg, Mississippi, and

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after that year was done, I remember

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sitting at graduation
and I was absolutely miserable.

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I realized,
this is not what I thought it was.

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I didn't have all the social time,

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I didn't have all the time,
and I was just not in a good place.

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And so I came home and I packed my car

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up, and literally the first conversation
I got home with my parents

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and my dad just looked at me
and he could tell.

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And I was like,
I can't, I can't go to law school.

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Yeah,
this will not it's not going to work.

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I'm miserable.

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And from a young age,
he had always suggested real estate.

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And you know, you never want to listen
to your parents ever.

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You want to ignore what they say. Right?

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But he was always right.

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And I realized I'd much rather sell
something happy,

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like a house, rather than sell someone's
worst nightmare in court every day.

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So that's kind of like my deeper. Why?

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There you go.

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Yeah. No.

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What university did you go to?

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The University of Southern Mississippi.

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As for my mom graduated from.

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Some to the top.

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Yeah, she was the first in our family.

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I think she was the first in our history.

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So in the family, history goes on forever
back, to get a degree.

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And. Yeah.

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And she would take she would take us
there as kids.

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I remember she would take us there.
She walked.

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So since out on the on the,
the quad, I don't know what you call it.

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And point and say you can be anything
you want to be when you grow up

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in, you know, mom would plant
that seed a dream, you know, dream big.

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And and she was teacher.

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She raised three kids. And so,

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so we did kids grew up with school.

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I had a proud.

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So, a lot of it was nice little,
nice little connection there.

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Yeah. I

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one of my favorite memories of mom

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is building those dreams, playing
those little seeds like that

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and going to school there.
So there's nice connection there.

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I love that.

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All right, so tell me,
so you think Alabama,

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did you grow up in Alabama
in the southern part or.

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Okay. So, you know, the
you know, the neighborhood.

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So to speak.

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Born and raised Gulf Coast
native there and through.

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Nice.

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Tell me, what do you when you get Myers

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or people
looking to buy a home in your area.

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And maybe they're not from Alabama,
maybe they're California,

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wherever they're coming from,
what is it that you hope

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that they find or see
that you see in the communities you serve?

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I think

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there's something so special
about the Gulf Coast.

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I'm a big traveler.

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I'll travel wherever I can, and I haven't

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quite found anywhere else
what I have here.

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People can slow down here.

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It just feels like
you can kind of take a deep breath

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and I want people to feel at peace
when they're here.

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Yeah.

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This is the kind of area
where people still know their neighbors.

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I mean, you know,
you're best friends with your neighbors.

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If something's wrong, you're
going to go next door and talk to them.

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And so dealing with people
moving down here, I just hope

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they get that same sense of comfort
and familiarity that it comes with time.

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And it does take time,
because I've worked with out-of-state

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buyers who have come here
and had a harder time adjusting.

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But it's this place will warm up to you
as much as you warm up to it.

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Yeah. And you know, Gulf Shores,

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national seashores,
there's there's nothing like it.

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I've traveled a lot too.

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And in

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they have done

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a remarkable job of kind of balancing out
development.

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Absolutely.

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And preserving the natural spaces,
whether it's the beach,

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whitest,
softest beaches in the world. Yes.

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Or the river systems

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and, you know, the forest and all of that.

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It's gorgeous.

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And those spaces are really protected

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in, you know, so
you get a lot of opportunities there.

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And a Bucky's so, yeah.

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We were I think we were
the first out of Texas to get a Bucky's.

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Yes. Yep.

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And that place,

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you've been there and you go look.

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And it's a bunch of Texas license plates.

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It sure is.

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It's like
we just left Texas in there, you know?

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And, that's where they stop.

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It's really pretty funny.

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Home for them and another guy to go to.

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Bucky's in the summer
with the beach traffic.

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I will say that again. Oh, nightmarish.

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During the summer.

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It's a tourist destination.

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It is.

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It's been, you load up there
right before you take the

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the road south to the beach.

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Yeah. I mean, it's Florida.

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It's right there at Florida.

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I mean, they're gonna go anywhere
down in Florida, so it's always busy.

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I mean, at 2 a.m., it's busy. Nice.

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Let's see, let's see.

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So that was so outside of folks coming
in, you know, there's connection

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to the community
is opportunity to really feel at home.

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And they have the opportunity these to,

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you know, the beaches right there,
whether they live on the beach

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or close to it,
doesn't take much to get there year round.

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And, they're all they're all fine
as a, as they come up, become a resident

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that they may like the,
the non holiday season something.

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Like.

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It's they. Tend to like those more.

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Yeah.

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Well let's,

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tell me a little bit of your marketing
in your, your strategy.

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Your approach,
your background is very different.

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And your marketing strategy, what

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what are you seeing in changes
when it comes to listing homes?

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So my background is public
relations and advertising.

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My main lead generation

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comes through social media.

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I saw in the beginning of my career
a lot of realtors

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just kind of posting houses,
and that was it.

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I mean, oh, adapt to it.

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No storytelling, nothing.

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And me as a consumer, if I was to look at
that, I'd just scroll straight past it.

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So I got, another house.

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My, the way I like to position
my marketing is

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I want you to feel like you're there.
I want you to feel like

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you can see yourself in this house,
and it makes sense.

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And sometimes that's done through videos,

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you know, carousel posts,
whatever it may be.

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But it's actually being able
to visualize you in the home.

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That's what I want people to see.

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And,

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right now, I think marketing is one of the

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most important things
Realtors can be doing.

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I mean,

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how are you going to get in front of 4000
people better than posting a TikTok?

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Yeah, you know what I mean.

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You're right.

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It's just the way it is
and something that backs it up for me.

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That is my like big thing.

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My first deal came from TikTok.

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Really? Yes.

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It's how everyone, they're like,
there's no way it did.

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It was these buyers found me in North
Alabama looking to move down here.

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It was a great deal, but

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putting yourself out on social media,
you are the window into the market.

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Yeah, they want to see you as well.

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So also not just posting houses
but posting yourself

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because yes, I'm selling multiple houses,
but I want people to work with me,

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to see me in these houses as well.

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Does that make sense?

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That's that's awesome.

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I, I know I've been watching TikTok

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so everybody's got their preference on
with their social media.

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Right.

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And I hear it
that, you know from other lenders,

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oh, I don't use Instagram for example,
or I don't use TikTok.

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I'm all Facebook.

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You know, there's

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customers, clients will be on Facebook,

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but there's going to be clients
that grew up with TikTok.

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That's where their preferred

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focus is going to be.

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And they're not going to go build
a profile on another platform.

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Maybe they might,
but they have the prefer.

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Even if they have all of them, they've got
the one that they go to the most.

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And so you're the TikTok one

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is interesting to me because those

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the generation that started with TikTok

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never had, Facebook never had, you know,
they didn't know Myspace was,

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they're going to stay on TikTok
for their life.

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Yeah.

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So they're going to they're growing up,
I don't know how old TikTok is now.

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I don't, I don't recall.

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But I'd say like five years.

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Five years. So, you know, those,

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users are growing into

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that phase in life
where they're going to be commerce.

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And they're not going to
they're just not going to do it.

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They're not going to I'm home.

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I better get on Facebook.

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We're not going to do it
or whatever platform.

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And there you are. And take that.

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You're, you're a trailblazer.

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You're a very few. And so good for you.

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That's going to be huge
when the payoff on that long term.

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Yeah.

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Short term mid term
whatever you're, you're in a space

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that whenever those individuals
turn out to be buyers,

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looking for a home there you can
they're going to find you.

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Exactly. Yeah, I love it.

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What what something that you're seeing,

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that sellers are overlooking when it comes
to positioning their home to sell.

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Let me think on that one.

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That's a good one.

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Pricing.

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I mean, pricing, pricing, pricing, yeah.

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Pricing, a strategic,
you can have all of the great photography,

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marketing, everything.

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If it's not priced correctly.

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That's going to be your biggest downfall.

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Right?

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I've seen it happen
time after time of agents.

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You know, having this back and forth
with the sellers.

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And I think that that can be
almost kind of halted at the beginning

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of, hey, here's actually
what I'm looking at, here are the numbers.

248
00:12:14,960 --> 00:12:19,120
And then you want to price strategically
because it's going to cause more,

249
00:12:20,400 --> 00:12:21,880
losing words.

250
00:12:21,880 --> 00:12:24,240
It's going to cause more motion
around your offer.

251
00:12:24,240 --> 00:12:25,120
Right?

252
00:12:25,120 --> 00:12:26,320
We want multiple offers.

253
00:12:26,320 --> 00:12:28,000
We want to get a multiple offer situation.

254
00:12:30,640 --> 00:12:34,760
But that cannot be done as well
if you're not pricing strategically.

255
00:12:34,760 --> 00:12:39,960
Because the first thing you're going to
look at his days on market as an agent,

256
00:12:39,960 --> 00:12:44,480
other things that set them apart,
photography is the biggest one.

257
00:12:45,160 --> 00:12:46,960
Like for marketing.

258
00:12:46,960 --> 00:12:48,160
Yeah. It's me.

259
00:12:48,160 --> 00:12:50,480
I'm also a photographer as well.

260
00:12:50,480 --> 00:12:52,560
It keeps me alive when I don't see good

261
00:12:52,560 --> 00:12:55,600
photography or agents
that aren't marketing.

262
00:12:55,600 --> 00:12:58,960
If your agent is not marketing your home,
there are people who have been

263
00:12:58,960 --> 00:13:02,560
in the industry for 30 years
that can sell circles around me,

264
00:13:03,080 --> 00:13:06,080
but they won't be found
because they don't have the marketing.

265
00:13:07,120 --> 00:13:11,160
Yeah, and there's an AI component of that
that's changing, and it has to be.

266
00:13:11,160 --> 00:13:13,240
It's the real estate

267
00:13:13,240 --> 00:13:13,840
world.

268
00:13:13,840 --> 00:13:16,840
Completely flipped it over on its head.

269
00:13:17,000 --> 00:13:17,400
Absolutely.

270
00:13:17,400 --> 00:13:21,760
Yeah, I do
you do you do you do your own photography.

271
00:13:22,360 --> 00:13:24,920
So I hire someone to do mine.

272
00:13:24,920 --> 00:13:27,920
I that's another, I guess.

273
00:13:28,560 --> 00:13:29,680
Hell, I'll die on.

274
00:13:29,680 --> 00:13:30,640
I am a photographer.

275
00:13:30,640 --> 00:13:32,640
I do not trust myself enough.

276
00:13:32,640 --> 00:13:34,280
I'm going to professional.

277
00:13:34,280 --> 00:13:35,360
Who does it every day.

278
00:13:35,360 --> 00:13:38,360
Yeah. There you go. And help it sell.

279
00:13:38,400 --> 00:13:40,760
Do you do videos as well? Like tours?

280
00:13:40,760 --> 00:13:43,640
Okay. Good, good. Love it.

281
00:13:44,720 --> 00:13:45,200
Nice.

282
00:13:45,200 --> 00:13:47,440
Outside.

283
00:13:47,440 --> 00:13:48,960
Outside of real estate.

284
00:13:48,960 --> 00:13:51,920
Let's see,

285
00:13:51,920 --> 00:13:54,920
when you're not showing homes
and negotiating contracts,

286
00:13:55,600 --> 00:13:56,560
what do you want to do?

287
00:13:56,560 --> 00:13:59,080
What do you do outside company?

288
00:13:59,080 --> 00:14:00,840
So I do want another business.

289
00:14:00,840 --> 00:14:02,200
And that's my photography business.

290
00:14:02,200 --> 00:14:03,840
Jennifer.

291
00:14:03,840 --> 00:14:04,680
That's a big one.

292
00:14:04,680 --> 00:14:07,680
Traveling is huge for me. Cooking.

293
00:14:07,760 --> 00:14:11,720
I'm always dragging my friends
to new places around here

294
00:14:11,840 --> 00:14:14,960
trying to get the like, first of,
what is this?

295
00:14:14,960 --> 00:14:16,720
And get people out there.

296
00:14:16,720 --> 00:14:17,840
But mostly

297
00:14:17,840 --> 00:14:21,240
just spending time with friends
and family is my big thing outside.

298
00:14:21,240 --> 00:14:25,800
Yeah, well, you live in Paradise,
so when you travel,

299
00:14:26,520 --> 00:14:29,320
is it, like down the road, travel
or you got

300
00:14:29,320 --> 00:14:33,920
you got a destination vacation coming
that you're that's on your bucket list?

301
00:14:34,240 --> 00:14:37,160
See, I typically try to go pretty far
because I do live

302
00:14:37,160 --> 00:14:40,160
where people vacation, so it's fair.

303
00:14:40,240 --> 00:14:44,240
I all my friends in college,
all throughout college,

304
00:14:44,240 --> 00:14:45,880
they were like,
let's go to Orange Beach for spring break.

305
00:14:45,880 --> 00:14:48,840
And I was like, that's that's home. Like,
I don't want to go there.

306
00:14:48,840 --> 00:14:52,600
Like, yeah, no, but,
I try to travel as far as I can.

307
00:14:52,600 --> 00:14:55,520
I just got back from Vegas for New Year's.

308
00:14:55,520 --> 00:14:56,960
Okay, fun.

309
00:14:56,960 --> 00:15:01,680
I have a couple trips coming up, Seattle,
Nashville, and I think California.

310
00:15:02,960 --> 00:15:03,920
Nice.

311
00:15:03,920 --> 00:15:05,800
Did you win in Vegas?

312
00:15:05,800 --> 00:15:08,800
I lost so bad. It was embarrassing.

313
00:15:09,000 --> 00:15:10,600
Did you, What?

314
00:15:10,600 --> 00:15:12,000
What game?

315
00:15:12,000 --> 00:15:13,520
Blackjack. Blackjack?

316
00:15:13,520 --> 00:15:16,520
Yeah. A thorn, and they'll get you.

317
00:15:16,600 --> 00:15:18,280
They'll get you.

318
00:15:18,280 --> 00:15:20,800
I just learned.

319
00:15:20,800 --> 00:15:22,720
I just learned.

320
00:15:22,720 --> 00:15:25,480
Do you watch the show, Lane? Man.

321
00:15:25,480 --> 00:15:28,760
Okay, so Anna Ali Lautner

322
00:15:28,760 --> 00:15:31,760
did her spiel on how to win,

323
00:15:32,600 --> 00:15:34,320
on the roulette table.

324
00:15:34,320 --> 00:15:35,080
Okay.

325
00:15:35,080 --> 00:15:38,080
And, shall we go into that.

326
00:15:38,840 --> 00:15:40,840
So. See the casinos.

327
00:15:40,840 --> 00:15:44,040
That's just. Well,
that's a money pit. Yeah.

328
00:15:44,320 --> 00:15:49,120
Well they didn't build Vegas on winners
and, I've,

329
00:15:49,480 --> 00:15:52,240
And so anyway,

330
00:15:52,240 --> 00:15:55,240
real quick, we'll go off on a tangent.

331
00:15:56,080 --> 00:15:59,080
On the roulette table,
you start off small.

332
00:15:59,360 --> 00:16:03,360
Whatever color landed last,
when you walk up to the table,

333
00:16:03,400 --> 00:16:08,000
bet on the other color,
okay, ten bucks you're going to lose odds.

334
00:16:08,000 --> 00:16:09,760
Are you going to lose? Then you repeat,

335
00:16:10,840 --> 00:16:12,720
just stay on the same color.

336
00:16:12,720 --> 00:16:13,960
Double your money.

337
00:16:13,960 --> 00:16:16,480
Put 20 down.

338
00:16:16,480 --> 00:16:19,360
And you're going to lose.

339
00:16:19,360 --> 00:16:22,000
But do it again. 1940.

340
00:16:22,000 --> 00:16:25,000
And you just keep doing that.

341
00:16:25,000 --> 00:16:25,720
You win.

342
00:16:25,720 --> 00:16:27,680
And then you got to walk away.

343
00:16:27,680 --> 00:16:29,000
You got to know when to walk away.

344
00:16:29,000 --> 00:16:32,000
Anyway, I have not tested that yet,

345
00:16:32,400 --> 00:16:36,240
but I thought it was fantastic theory
because, yeah, no show business.

346
00:16:36,240 --> 00:16:39,240
You walked away
with like 10 or $20,000 or something.

347
00:16:39,600 --> 00:16:41,680
Hey, if it works, let me know.

348
00:16:41,680 --> 00:16:45,920
If I'll be the guinea pig,
I'll make sure I test that out.

349
00:16:45,920 --> 00:16:48,920
Maybe I can borrow someone else's money.

350
00:16:50,000 --> 00:16:51,400
Not much of.

351
00:16:51,400 --> 00:16:54,080
Course I don't. I don't win either.

352
00:16:54,080 --> 00:16:58,000
Anyway, so I keep a kid in on that one,
because that's the one I like to play.

353
00:16:58,120 --> 00:17:01,680
So, All right, back to back to Alabama.

354
00:17:01,680 --> 00:17:04,680
Favorite hot spot down there?

355
00:17:05,360 --> 00:17:07,760
Oh. For what?

356
00:17:07,760 --> 00:17:09,320
I don't know, let's say,

357
00:17:10,320 --> 00:17:11,120
hey, I'm moving.

358
00:17:11,120 --> 00:17:13,080
I'm moving to Gulf Shores.

359
00:17:13,080 --> 00:17:13,760
What's the place?

360
00:17:13,760 --> 00:17:17,560
I definitely want to go to Perch Park.

361
00:17:17,840 --> 00:17:19,200
It's like Gulf State Park.

362
00:17:19,200 --> 00:17:23,160
Perch is one of the cutest
little restaurant bars there.

363
00:17:23,360 --> 00:17:27,640
A real, is a speakeasy in the wharf.

364
00:17:28,240 --> 00:17:29,680
Yeah. So cool.

365
00:17:29,680 --> 00:17:32,680
I'm trying to think where else down there.

366
00:17:37,040 --> 00:17:40,040
There's just so many cute little place
I've.

367
00:17:40,040 --> 00:17:43,040
I have to catch myself because
there's places I won't recommend as well.

368
00:17:43,040 --> 00:17:44,160
Oh, up to.

369
00:17:44,160 --> 00:17:45,040
That match.

370
00:17:45,040 --> 00:17:47,400
Ice cream is the best ice cream.

371
00:17:47,400 --> 00:17:48,240
It's homemade ice cream.

372
00:17:48,240 --> 00:17:51,480
I work there at 17 years old
for the summer.

373
00:17:51,840 --> 00:17:53,360
Yeah. It's homemade.

374
00:17:53,360 --> 00:17:55,240
The best ice cream
you ever have in your life.

375
00:17:55,240 --> 00:17:56,680
It's key lime pie, ice cream.

376
00:17:56,680 --> 00:17:58,320
And there's two whole key lime pie.

377
00:17:58,320 --> 00:18:00,840
They put in the ice cream white.

378
00:18:00,840 --> 00:18:03,880
And you can literally you scoop it out
and you get slices of the lime pie

379
00:18:03,880 --> 00:18:06,120
and your ice cream
like it's the best thing ever.

380
00:18:06,120 --> 00:18:08,480
It's better than sliced bread. Yeah.

381
00:18:09,480 --> 00:18:11,360
Wow. Yeah.

382
00:18:11,360 --> 00:18:14,080
A knife,

383
00:18:14,080 --> 00:18:15,760
you get key.

384
00:18:15,760 --> 00:18:16,880
Run for their money.

385
00:18:16,880 --> 00:18:19,280
Hey, we have to.

386
00:18:19,280 --> 00:18:20,040
Yeah.

387
00:18:20,040 --> 00:18:24,360
Well, tell me, looking back,
what advice would you give?

388
00:18:25,000 --> 00:18:28,800
At the beginning of your career?

389
00:18:29,880 --> 00:18:33,000
Oh, okay.

390
00:18:35,320 --> 00:18:37,240
Don't be afraid to ask questions,

391
00:18:37,240 --> 00:18:40,240
because questions provide
clarity to everyone involved.

392
00:18:40,240 --> 00:18:44,560
If you don't clap for others,

393
00:18:44,560 --> 00:18:47,560
you'll never win.

394
00:18:48,440 --> 00:18:49,160
Other agents

395
00:18:49,160 --> 00:18:52,160
are not your competition,
believe it or not.

396
00:18:52,400 --> 00:18:54,760
You know,
those are probably the three big ones.

397
00:18:54,760 --> 00:18:59,200
I think a lot of agents get stuck
in thinking that other agents

398
00:18:59,200 --> 00:19:03,880
are their competition, and you're out
to get you, and the reality of that is,

399
00:19:04,880 --> 00:19:08,040
you'd much rather have someone sitting
across the table that liked you.

400
00:19:08,760 --> 00:19:12,040
Yeah, got along with you
rather than, like y'all said,

401
00:19:12,040 --> 00:19:14,880
some tense words back and forth.
You know what I mean?

402
00:19:14,880 --> 00:19:18,240
But the clapping for others to celebrate
others wins.

403
00:19:18,240 --> 00:19:20,120
You are who you surround yourself with.

404
00:19:20,120 --> 00:19:23,840
I moved to a new brokerage six months ago,

405
00:19:23,840 --> 00:19:30,400
and within my first month of being there,
I had two closings on the same day

406
00:19:31,640 --> 00:19:32,960
for you, and

407
00:19:32,960 --> 00:19:37,440
I wouldn't have been able to do that
if I hadn't had those people around me.

408
00:19:37,680 --> 00:19:40,240
And that's something
I think that gets lost

409
00:19:40,240 --> 00:19:42,240
in the beginning,
beginning of people being like,

410
00:19:42,240 --> 00:19:45,120
I don't know where I should hang
my license.

411
00:19:45,120 --> 00:19:49,360
And the best advice I can give you
is go find someone

412
00:19:49,360 --> 00:19:53,200
whose career you want,
who's perfect day to you.

413
00:19:53,240 --> 00:19:55,840
It's just a normal state of them.

414
00:19:55,840 --> 00:19:56,520
There you go.

415
00:19:56,520 --> 00:20:00,080
Yeah, and that's honestly the best advice
I could give myself.

416
00:20:01,200 --> 00:20:04,200
And let the nose roll off your back.

417
00:20:05,000 --> 00:20:06,200
Good.

418
00:20:06,200 --> 00:20:07,080
Do you?

419
00:20:07,080 --> 00:20:11,280
If you think that maybe
the first transaction you did,

420
00:20:11,280 --> 00:20:14,280
was it a listing
or did you help pull and buy a home?

421
00:20:14,320 --> 00:20:15,400
I helped someone buy.

422
00:20:15,400 --> 00:20:16,360
You helped them buy.

423
00:20:16,360 --> 00:20:19,120
What was that like for you? Closing day?

424
00:20:20,920 --> 00:20:21,760
Hopefully it was a

425
00:20:21,760 --> 00:20:24,760
smooth and flawless closing.

426
00:20:24,880 --> 00:20:26,280
That was a very.

427
00:20:26,280 --> 00:20:28,680
My first transaction was a nightmare.

428
00:20:28,680 --> 00:20:31,000
I'm going to be. Yeah.

429
00:20:31,000 --> 00:20:33,520
I got food poisoning during negotiation.

430
00:20:33,520 --> 00:20:34,680
It was like, every off.

431
00:20:34,680 --> 00:20:35,240
Oh, goodness.

432
00:20:35,240 --> 00:20:37,600
Came in the way throughout the process.

433
00:20:37,600 --> 00:20:40,000
Did closing, like, smoothly?

434
00:20:40,000 --> 00:20:43,560
You'll never truly know what it's like
till you're in the process.

435
00:20:43,560 --> 00:20:48,440
Like, that's nothing, of course,
can prepare you for or anything.

436
00:20:48,440 --> 00:20:52,040
It's just that closing day, though,
when I left,

437
00:20:52,520 --> 00:20:55,200
was one of the most fulfilling days
in my life.

438
00:20:55,200 --> 00:20:58,200
I felt like that was my
this is that moment.

439
00:20:58,200 --> 00:21:00,080
Yeah, help these people.

440
00:21:00,080 --> 00:21:03,080
I actually I remember getting in my car
and I was like,

441
00:21:03,240 --> 00:21:04,960
I actually just sold a house.

442
00:21:04,960 --> 00:21:08,080
Like, these people are about
to walk into their new home.

443
00:21:08,760 --> 00:21:11,600
And it was the weirdest feeling,

444
00:21:11,600 --> 00:21:15,960
but I had this immediate gut reaction of,
I want to do this again.

445
00:21:16,360 --> 00:21:19,000
I want to, yeah, as many times as I can

446
00:21:19,000 --> 00:21:22,000
to see how happy those people were
when they got those keys.

447
00:21:22,840 --> 00:21:24,400
Was that their first home?

448
00:21:24,400 --> 00:21:26,480
No. Okay.

449
00:21:26,480 --> 00:21:28,040
But they were recently married.

450
00:21:28,040 --> 00:21:32,080
Both had been divorced and came down here
just looking for a fresh start.

451
00:21:32,240 --> 00:21:35,040
And, just getting to
help people like that. That's

452
00:21:36,120 --> 00:21:39,400
my big thing in real
estate is relationships over transactions.

453
00:21:39,560 --> 00:21:42,400
And then people, if I was in it
for the money, I would have gone

454
00:21:42,400 --> 00:21:44,240
and been miserable and been a lawyer.

455
00:21:44,240 --> 00:21:46,040
That was easy way out.

456
00:21:46,040 --> 00:21:48,520
But this I just love helping people.

457
00:21:48,520 --> 00:21:52,240
And you do come into things like that
where you'll have a divorce, clients

458
00:21:52,240 --> 00:21:55,240
come to you and their house is the largest
asset they own,

459
00:21:55,400 --> 00:21:57,280
and you have to be that person to help

460
00:21:57,280 --> 00:21:59,720
divide that up
and figure out what you're going to do.

461
00:21:59,720 --> 00:22:03,880
But just being the light for people
is why I love being in real estate.

462
00:22:04,840 --> 00:22:06,920
I like that. Do you?

463
00:22:06,920 --> 00:22:10,400
I guess you
you still stay in touch with them?

464
00:22:11,000 --> 00:22:14,000
Yeah. Good good good.

465
00:22:14,000 --> 00:22:15,640
Who knows what
their housing needs will be?

466
00:22:15,640 --> 00:22:19,360
But it is relational, for sure.

467
00:22:20,800 --> 00:22:24,920
So from their most recent closing that you

468
00:22:26,440 --> 00:22:28,760
feeling differently, you kind of reinforce

469
00:22:28,760 --> 00:22:31,760
that every time,
every time you go to a closing,

470
00:22:32,520 --> 00:22:33,440
it's life changing.

471
00:22:33,440 --> 00:22:36,720
I mean, it really is people owning a home
or getting out

472
00:22:36,720 --> 00:22:39,720
from under a home that they need to sell.

473
00:22:40,200 --> 00:22:42,160
Financially and emotionally.

474
00:22:42,160 --> 00:22:43,800
There's big guilt there.

475
00:22:43,800 --> 00:22:44,520
Yeah.

476
00:22:44,520 --> 00:22:48,440
My most recent closing,
that one was a very special one.

477
00:22:48,440 --> 00:22:51,440
I helped a friend who I grew up with

478
00:22:51,720 --> 00:22:54,520
buy two pieces of land
to build a house on.

479
00:22:54,520 --> 00:22:54,920
Yeah.

480
00:22:54,920 --> 00:22:56,400
She had just found out

481
00:22:56,400 --> 00:22:59,400
that her and her boyfriend were pregnant,
and it was a huge, big deal.

482
00:22:59,800 --> 00:23:03,960
I definitely felt way more confident
walking into that one.

483
00:23:04,120 --> 00:23:07,120
And that was a reminder

484
00:23:07,120 --> 00:23:10,520
that my favorite people
to work with our first time homebuyers.

485
00:23:10,680 --> 00:23:15,480
Yeah, people who are getting into it
because there's so much conversation

486
00:23:15,480 --> 00:23:17,400
about young people,
you're never going to be able

487
00:23:17,400 --> 00:23:19,600
to afford a house,
you're always going to rent.

488
00:23:19,600 --> 00:23:21,960
And I'm like, that's not true.

489
00:23:21,960 --> 00:23:24,680
You've got to talk to people
that got to talk to people like me.

490
00:23:24,680 --> 00:23:28,160
In my position to understand
that homeownership is attainable.

491
00:23:28,640 --> 00:23:32,760
And actually getting
to really put that into practice

492
00:23:32,760 --> 00:23:36,240
this time of like educating someone
and walking it through and

493
00:23:36,640 --> 00:23:38,960
having breakthrough moments of like,
oh my goodness,

494
00:23:38,960 --> 00:23:40,720
this actually makes so much sense.

495
00:23:40,720 --> 00:23:41,560
Thank you.

496
00:23:41,560 --> 00:23:45,320
That yeah, that beat out
every other closing I've had.

497
00:23:46,200 --> 00:23:47,240
Absolutely. Yeah.

498
00:23:47,240 --> 00:23:50,240
If you're, you know,
if you're looking to buy a home,

499
00:23:50,880 --> 00:23:53,640
getting a great realtor like yourself,

500
00:23:55,360 --> 00:23:58,240
get you on your team and

501
00:23:58,240 --> 00:24:01,560
getting, a lender on your team

502
00:24:01,560 --> 00:24:05,080
to build out, your,

503
00:24:06,160 --> 00:24:09,160
your loan profile so that you have

504
00:24:09,640 --> 00:24:11,760
a, the ability

505
00:24:11,760 --> 00:24:14,960
to see what a clear mortgage plan is

506
00:24:14,960 --> 00:24:18,800
and what that actually entails
and what you need to do.

507
00:24:19,600 --> 00:24:21,320
I'm a homeowner.

508
00:24:21,320 --> 00:24:24,320
That's going to take

509
00:24:24,760 --> 00:24:27,400
that takes having a good team
put together.

510
00:24:27,400 --> 00:24:30,160
And, because you own the may not know.

511
00:24:30,160 --> 00:24:31,720
I mean, they get an idea.

512
00:24:31,720 --> 00:24:34,640
They know the
you know how much they make each month.

513
00:24:34,640 --> 00:24:38,920
But without without you and without me,

514
00:24:39,640 --> 00:24:44,520
without a realtor and a good lender
that is a huge missing piece.

515
00:24:44,920 --> 00:24:47,920
It is, and whether it takes

516
00:24:48,120 --> 00:24:50,560
three month to month, a month

517
00:24:50,560 --> 00:24:54,240
to get a home or a year, year
or two, how you don't have a long it takes

518
00:24:55,200 --> 00:24:55,680
least they have

519
00:24:55,680 --> 00:24:58,960
a nice roadmap
built out between you and and the lender.

520
00:24:59,480 --> 00:24:59,760
I love.

521
00:24:59,760 --> 00:25:02,760
It, and there's.

522
00:25:02,840 --> 00:25:04,880
It's never too early
to reach out to a lender

523
00:25:04,880 --> 00:25:07,880
or realtor to understand
what steps you need to take,

524
00:25:09,000 --> 00:25:10,960
and I think that's something
that needs to be expressed

525
00:25:10,960 --> 00:25:14,320
because like someone just reaching out
to you or me asking questions,

526
00:25:14,320 --> 00:25:17,320
that's literally
the first step in owning your home.

527
00:25:18,200 --> 00:25:21,200
It is,

528
00:25:21,760 --> 00:25:22,440
if someone's

529
00:25:22,440 --> 00:25:26,480
if someone is listening to this
and considering buying or selling a home

530
00:25:27,080 --> 00:25:31,360
in the in the Gulf Shores area,
what do you want them to know

531
00:25:31,400 --> 00:25:34,400
about working with you?

532
00:25:35,440 --> 00:25:37,480
I am someone who overcommunicate.

533
00:25:37,480 --> 00:25:37,960
Yeah.

534
00:25:37,960 --> 00:25:41,200
I am going to keep you informed
every step of the process,

535
00:25:41,680 --> 00:25:43,520
even on the gut in the back.

536
00:25:43,520 --> 00:25:46,520
You deserve to be involved

537
00:25:46,840 --> 00:25:49,200
and actually understand what's going on.

538
00:25:49,200 --> 00:25:50,960
So one of my biggest pet peeves
when people

539
00:25:50,960 --> 00:25:54,280
don't feel like they're involved
and I've had friends who've bought houses,

540
00:25:54,520 --> 00:25:57,040
I've asked people,
how did you feel like your realtor did?

541
00:25:57,040 --> 00:25:59,200
What do you
what did you want them to do differently?

542
00:25:59,200 --> 00:26:00,640
And it was always involvement

543
00:26:00,640 --> 00:26:04,840
and not feeling as knowledgeable
of the process as they could.

544
00:26:05,040 --> 00:26:08,920
And that's something
I, clear with my clients about.

545
00:26:08,920 --> 00:26:12,800
If there's ever any questions, any
time of day, do not hesitate to call me.

546
00:26:13,160 --> 00:26:16,240
And I always establish
that open communication at the beginning,

547
00:26:16,640 --> 00:26:18,880
which is so essential
for first time homebuyers

548
00:26:18,880 --> 00:26:23,320
because they're going to ask you
every question under the sun,

549
00:26:24,760 --> 00:26:28,800
but, I'm sorry.

550
00:26:28,840 --> 00:26:30,320
Go back to your original question.

551
00:26:30,320 --> 00:26:32,120
I'm not trying to thought.

552
00:26:32,120 --> 00:26:32,800
Oh, that's okay.

553
00:26:32,800 --> 00:26:38,560
I just got, you know, identifying things
that stand out to you and what your what

554
00:26:38,560 --> 00:26:42,160
you bring to the, the to your customer

555
00:26:42,160 --> 00:26:45,160
that needs to sell a home or buy a home.

556
00:26:45,640 --> 00:26:49,520
I've kind of positioned myself
as the real estate best friend.

557
00:26:49,800 --> 00:26:53,200
And that does go hand in hand
with the over communication.

558
00:26:53,200 --> 00:26:56,200
I'm going to break it down in a way
that's going to make it make sense.

559
00:26:56,240 --> 00:26:58,840
That was my one of my first goals.

560
00:26:58,840 --> 00:27:02,880
In my first year of real estate
was being able to explain

561
00:27:02,880 --> 00:27:06,400
the real estate process to a seven year
old and make it make sense.

562
00:27:07,160 --> 00:27:10,000
And that's what I pride myself
on, is clarity.

563
00:27:10,000 --> 00:27:11,480
And I'm always on my phone.

564
00:27:11,480 --> 00:27:14,720
I'm always going to answer my phone
and I'm going to

565
00:27:15,280 --> 00:27:18,520
call people when it's hard
and things are falling apart.

566
00:27:18,520 --> 00:27:21,240
And that has saved me more times.

567
00:27:21,240 --> 00:27:24,240
And I can count and say deals noticed.

568
00:27:24,520 --> 00:27:26,520
I've seen other agents
that just won't pick up the phone.

569
00:27:26,520 --> 00:27:27,920
I will take effect.

570
00:27:27,920 --> 00:27:30,160
I'm going to call
and we're going to figure this out.

571
00:27:30,160 --> 00:27:30,960
Or drawing

572
00:27:32,320 --> 00:27:33,480
nights

573
00:27:33,480 --> 00:27:38,040
will tell me
if, someone needs sell home or buy a home

574
00:27:38,040 --> 00:27:41,800
and they are online with you
and what we've talked about that

575
00:27:41,800 --> 00:27:44,800
how how would they
best be able to reach you?

576
00:27:45,520 --> 00:27:47,320
So I'm always on social media.

577
00:27:47,320 --> 00:27:52,920
Any DMs on social media are great
email on all of my social media.

578
00:27:52,920 --> 00:27:56,560
It has all of my contact information
from our email website.

579
00:27:57,800 --> 00:27:59,240
And that's where I am
pretty much social media.

580
00:27:59,240 --> 00:28:01,360
If you type in Ginny Florida,
you're going to find me.

581
00:28:01,360 --> 00:28:05,280
Yeah, I'll put,
I'll put the links down below

582
00:28:05,280 --> 00:28:08,600
wherever you're watching this or listening
to this podcast, we'll make sure

583
00:28:09,120 --> 00:28:12,520
they are that you're easily connectable.

584
00:28:12,640 --> 00:28:15,920
And, tell me, what's,
do you know anything?

585
00:28:17,000 --> 00:28:18,440
I mean, everywhere there's developments.

586
00:28:18,440 --> 00:28:22,640
Do you know of anything
significant coming to the area

587
00:28:22,640 --> 00:28:27,160
or that has recently been added
that might be of interest?

588
00:28:27,880 --> 00:28:30,880
So we have a lot of new development
in Baldwin and Mobile.

589
00:28:30,880 --> 00:28:35,320
We have two big companies
moving to Baldwin County.

590
00:28:35,560 --> 00:28:37,080
Not sure the exact names.

591
00:28:37,080 --> 00:28:40,080
The buildings are currently being built
out in Bay Monat and Robert Steel.

592
00:28:40,560 --> 00:28:42,360
It's bringing

593
00:28:42,360 --> 00:28:45,000
I don't remember the last time I checked
what the exact numbers were,

594
00:28:45,000 --> 00:28:49,120
but like I want to say,
it was like 600 plus jobs to the area now.

595
00:28:49,520 --> 00:28:54,520
And they are also
redoing downtown will be all the,

596
00:28:55,600 --> 00:28:56,640
eight night amphitheater.

597
00:28:56,640 --> 00:28:59,720
But the Coliseum and stuff down
there is being redone

598
00:28:59,720 --> 00:29:03,520
and restructured to make it more efficient
for Mardi Gras as well.

599
00:29:03,520 --> 00:29:08,120
And trying to revitalize downtown mobile,
which has been let go.

600
00:29:08,120 --> 00:29:12,040
And I am seeing so many great efforts
to try to revitalize that.

601
00:29:12,040 --> 00:29:14,160
And I mean, it's almost Mardi Gras.

602
00:29:14,160 --> 00:29:14,960
Yeah.

603
00:29:14,960 --> 00:29:15,720
We have the whole.

604
00:29:15,720 --> 00:29:18,320
Deal is the whole Mardi Gras.

605
00:29:18,320 --> 00:29:21,320
Try to think what else
anything else we have coming.

606
00:29:21,560 --> 00:29:24,560
Those are the big ones as of right
this moment.

607
00:29:25,240 --> 00:29:26,320
Okay.

608
00:29:26,320 --> 00:29:30,200
Do you,
you've been over to, I guess, lot to the.

609
00:29:30,320 --> 00:29:32,960
Oh, not a all. Yes.

610
00:29:32,960 --> 00:29:33,800
All right. Yeah.

611
00:29:33,800 --> 00:29:35,960
That's, that one snuck up on me.

612
00:29:35,960 --> 00:29:37,080
It's great.

613
00:29:37,080 --> 00:29:40,080
Oh, it's so fun. Yeah, that one is.

614
00:29:40,160 --> 00:29:43,400
I mean, when you grow up here,
they build stuff and you don't notice.

615
00:29:43,520 --> 00:29:45,320
Yeah. You know, what's that?

616
00:29:45,320 --> 00:29:48,320
So I remember driving down the beach
restaurant, and I was like,

617
00:29:48,480 --> 00:29:49,840
is that a roller coaster?

618
00:29:49,840 --> 00:29:51,440
Like, there's no way.

619
00:29:51,440 --> 00:29:54,280
But it's a great break from the beach to

620
00:29:55,240 --> 00:29:56,120
night.

621
00:29:56,120 --> 00:29:59,000
I have a rumor that you're in the area.

622
00:29:59,000 --> 00:30:02,000
I want to see if you've heard this too
or know anything about it.

623
00:30:02,320 --> 00:30:02,800
Here we go.

624
00:30:02,800 --> 00:30:03,440
Rumor mill.

625
00:30:03,440 --> 00:30:07,760
Do you,
is there a plan, or are they building

626
00:30:08,280 --> 00:30:13,080
a essentially an indoor massive wave pool?

627
00:30:14,400 --> 00:30:17,320
Have you heard that?

628
00:30:17,320 --> 00:30:17,920
I feel, I don't.

629
00:30:17,920 --> 00:30:20,920
Know, I feel like I've heard whisperings.

630
00:30:21,000 --> 00:30:22,800
Whisperings out of it.

631
00:30:22,800 --> 00:30:25,800
And that would not shock me.

632
00:30:26,240 --> 00:30:28,200
Yeah, because it does get cold.

633
00:30:28,200 --> 00:30:29,840
You know.

634
00:30:29,840 --> 00:30:31,000
And they do have. Yeah.

635
00:30:31,000 --> 00:30:34,000
I mean, we have water right down the road,
but yeah.

636
00:30:34,000 --> 00:30:36,720
Hey, I guess the more the merrier.

637
00:30:36,720 --> 00:30:39,760
I know I big as a local.

638
00:30:39,760 --> 00:30:43,080
I think we wish it to happen
because then you can go

639
00:30:44,400 --> 00:30:45,680
surfing year round.

640
00:30:45,680 --> 00:30:47,000
Yeah.

641
00:30:47,000 --> 00:30:51,520
Maybe when there's a hurricane,
you just go over to just go inside.

642
00:30:51,800 --> 00:30:53,560
Go inside or.

643
00:30:53,560 --> 00:30:56,320
I don't know,
I hear stuff about that from time to time.

644
00:30:56,320 --> 00:30:59,560
And they have
they have stuff like that over in Japan.

645
00:30:59,560 --> 00:31:00,360
So anyway.

646
00:31:00,360 --> 00:31:03,520
But, I don't know if that's true or not.

647
00:31:03,520 --> 00:31:05,800
So maybe we just added to the rumors.

648
00:31:05,800 --> 00:31:07,280
We'll find out.

649
00:31:07,280 --> 00:31:08,760
I will definitely let you know.

650
00:31:08,760 --> 00:31:09,640
All right.

651
00:31:09,640 --> 00:31:13,040
It'd be a major selling point,
and you're just five, five minutes away

652
00:31:13,040 --> 00:31:14,160
from the indoor surfing.

653
00:31:15,240 --> 00:31:16,600
I don't know, what.

654
00:31:16,600 --> 00:31:19,600
Did I not ask you that
I should have asked you.

655
00:31:22,480 --> 00:31:23,360
I don't know.

656
00:31:23,360 --> 00:31:28,680
I guess what's ahead?

657
00:31:29,320 --> 00:31:32,200
What's ahead for you, Danny?

658
00:31:32,200 --> 00:31:35,200
We are just continuing to grow.

659
00:31:35,760 --> 00:31:38,760
Like I said, I do
value relationships over transactions.

660
00:31:38,760 --> 00:31:40,320
I want to help as many people as I can.

661
00:31:40,320 --> 00:31:45,400
I want to make sure I want to get in
front of as many people as I can

662
00:31:45,400 --> 00:31:47,800
and let them know
that homeownership is attainable.

663
00:31:47,800 --> 00:31:48,360
And we.

664
00:31:48,360 --> 00:31:52,480
Yeah, this open
and growing the area as well,

665
00:31:52,480 --> 00:31:55,480
just to show that we're
we are not just a vacation town.

666
00:31:55,880 --> 00:31:58,480
We have, a lot going for us.

667
00:31:58,480 --> 00:31:59,320
Not just a beach,

668
00:31:59,320 --> 00:32:02,880
not just condos, which a lot of people
like to just lump us in that.

669
00:32:02,920 --> 00:32:04,640
That's all we have going on.

670
00:32:04,640 --> 00:32:08,280
But yeah, just to keep helping people
and making the world better.

671
00:32:09,440 --> 00:32:10,480
Well, you serve

672
00:32:10,480 --> 00:32:13,480
a beautiful area of the country,

673
00:32:13,600 --> 00:32:18,320
and you are charismatic, and you are.

674
00:32:18,320 --> 00:32:20,160
You got a great spirit about you.

675
00:32:20,160 --> 00:32:24,320
And so I just wish you continued
success and growth.

676
00:32:25,120 --> 00:32:29,960
And, folks, if,
you're looking to move to the Gulf

677
00:32:29,960 --> 00:32:33,880
Beach area of Alabama, please
reach out to Ginny.

678
00:32:33,880 --> 00:32:36,000
I'll put her links down below.

679
00:32:36,000 --> 00:32:40,080
I think that's going to wrap up
our conversation today.

680
00:32:41,800 --> 00:32:42,200
All right.

681
00:32:42,200 --> 00:32:44,560
And, it's always the $20.

682
00:32:44,560 --> 00:32:45,760
I'm also a mortgage lender.

683
00:32:45,760 --> 00:32:50,320
If you need financing advice
and, a clear mortgage plan.

684
00:32:50,720 --> 00:32:53,680
And, please reach out to me and I'll,

685
00:32:53,680 --> 00:32:56,680
happily do that
to introduce you to Ginny as well.

686
00:32:57,280 --> 00:32:58,680
All right.

687
00:32:58,680 --> 00:33:11,320
I bye.